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Does Google Count the 2nd & 3rd Anchor Text?

Discussion in 'Black Hat SEO' started by Smoker2, Mar 17, 2014.

  1. Smoker2

    Smoker2 Registered Member

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    Hey guys,
    I have a question for the advanced SEO's in here.

    Let's say you have a page that links to the same URL more than once but with different anchor text each time.

    For example:

    Anchor 1 - Dog Training
    Anchor 2 - http://doggytrainer.com/
    Anchor 3 - Doggy Trainer

    As you can see anchor 1 is targeting the keyword, anchor 2 is just a naked URL and anchor 3 is the brand name.

    My question is, does google nowadays takes into consideration the second & third anchor text or does it ignore them?

    I rememebr SEOMoz once published a study that google refers only to the first anchor text and ignores the rest, but this was back in 2012, has this changed since then?

    The reason I'm asking this is because of pillowing, I have many links that are built like that and I was wondering if it provides some pillowing.
     
    Last edited: Mar 17, 2014
  2. Skullator

    Skullator Junior Member

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    My understanding has always been that each backlink is its own thing, and therefore all 3 links anchors would be recorded and taken into account.
    Come to think of it I can't actually cite that and have never seen it officially mentioned anywhere before, so it could go either way. I guess it would make sense they put some kind of limit in place like only one anchor accepted per page crawled, so I'm now curious myself. Bump ;]
     
  3. JournoNick

    JournoNick Jr. VIP Jr. VIP Premium Member

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    Yeah I'm curious also. I use the "use anchor from verified url" option in GSA, and I assumed that it's there for a reason.
    Someone should do a test and throw the results in here.
     
  4. Smoker2

    Smoker2 Registered Member

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    Here's the SEOMoz post where they say that only the top anchor text, the one that is the highest in the html code, is counted.
    http://moz.com/blog/all-about-anchor-text-whiteboard-friday

    But like I said, that post is more than 2 years old and I'm wondering if things were changed since then.
     
  5. infoasian

    infoasian Supreme Member

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    I think the anchor itself is more or less irrelevant. The first link has the highest priority in terms of juice. Try to vary and make the second link to a post or category. You will notice, it won't help keyword popularity at all.
     
  6. Smoker2

    Smoker2 Registered Member

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    Hey Infoasian,
    I understand that the juice goes to the highest link, but in terms of diversifying the link profile, does google count the other links?
     
  7. blackmagicseo

    blackmagicseo Junior Member

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    if you using 3 different url to 3 different anchor text means google take count that 2nd and 3rd links. But if you using same url with different keywords means google will take first link with anchor text only. It will ignore the 2nd and 3rd.
     
  8. zee007

    zee007 Senior Member

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    I would not bother with having multiple links going out to the same page, but with differing anchor texts. Here's a few reasons,

    (i) you're increasing your outbound link ratio (OBL). Google does not like this. Even if its going to the same page, it still show's that you have a lot links.
    (ii) you're diluting your links (in this case anchor text from a single page)