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Does eZA miss the boat, or offer SERPs lesson for online marketers?

Discussion in 'BlackHat Lounge' started by scb335, Jan 6, 2010.

  1. scb335

    scb335 BANNED BANNED

    Mar 5, 2008
    Likes Received:
    First, sorry if this is the wrong place to post this, but I just want to spark a little spit-ball discussion and the lounge seems the best place for that.

    Like many of us here, I've been using eZineArticles for years to promote offers and gain backlinks for sites and pages, because it's about the most powerful and high traffic article directory out there.

    But something that's always sort of nagged at the back of my brain about it is why, with all of that SERPs juice and genuine traffic, have they limited themselves to AdSense as a monetization method?

    Having been involved in a few smaller niche article sites over the years, I know if you're getting readers to your article pages with a directory you can step in-front of them with related affiliate ads or CPA offers and make some bank. Typically more than you'd make from per-click advertising like AdSense.

    So why would anyone leave all of that possible revenue on the table and strictly use AdSense? Even as a premium AdSense partner it seems to me that they would make a lot more money by at-least running affiliate ads on certain high-end categories.

    Maybe someone else has some ideas on this (I hope, or my posting is a waste lol), but the only thing that I keep coming back to in my mind is something I've seen and heard here and there for a while now, that Google will show a little less love or SERPs respect for pages with affiliate offers and links on them from advertising that isn't AdSense.

    I've never seen that confirmed, but it makes for an interesting theory. By staying strictly with AdSense, eZineArticles could be ensuring that they keep their SERPs authority, which would be a valid reason to trade off that additional revenue that affiliate or CPA offers might bring them.

    I don't mean this to sound like I'm proposing some grand conspiracy theory or nothing, I'm really just curious what others might think about it and putting out there that I can see where the reasoning, if Google really does internally frown upon any non-AdSense ads on pages, would make sense to me.

    What are your thoughts on it?