Does Content Freshness Weigh More in AI Search?

yes, it does. I have noticed that meaningful updates can help with AI visibility, but I wouldn’t update page/article just to change the date. for me, the best approach is to refresh key facts, examples, and sources when the topic or search intent actually changes.
 
Freshness doesn't matter as much as overall authority. Normally, AI is just citing the information it finds on the top-ranking sites for whatever question you asked so strong SEO would be a higher priority over just pumping out new content
 
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