does anyone actually use PMax in the gambling niche?

osuppfarmer

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been hearing more and more about PMax lately, but honestly haven’t seen many people using it in the gambling niche. if anyone’s tested it already, would really appreciate hearing about your experience
 
It can work, but you’ll want tight tracking and clear conversion goals from day one so you’re not flying blind. In most cases, running it side by side with a strong Search campaign helps you see if it’s actually adding value or just burning spend.
 
It can work, but you’ll want tight tracking and clear conversion goals from day one so you’re not flying blind. In most cases, running it side by side with a strong Search campaign helps you see if it’s actually adding value or just burning spend.
yo thanks a lot man, are you running PMax right now or still focusing more on search traffic? search hasn’t really been performing that well for me in gambling accounts either get stuck and barely spend at all, or they start targeting completely the wrong audience lately tbh
 
Pmax feels risky for gambling because you lose a lot of control over placements. good for scaling maybe, but testing becomes harder in sensitive niches.
 
been hearing more and more about PMax lately, but honestly haven’t seen many people using it in the gambling niche. if anyone’s tested it already, would really appreciate hearing about your experience
Yes, it works but you need top-tier cloaking like Trustcloaker, JCI, Trafficshield to handle the aggressive cross-channel compliance checks that PMax triggers.
 
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