Does a Page Need More Content to Rank Better?

WebRankX

WebRankX

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Sometimes I see people adding more and more text to a page just because competitors have longer articles. But more words do not always mean more useful information. A shorter page can sometimes answer the search much better.

I think the better question is whether the page covers what the user actually needs, rather than how many words it has.

Do you still compare word count when deciding how much content a page needs?
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WebRankX said:
Sometimes I see people adding more and more text to a page just because competitors have longer articles. But more words do not always mean more useful information. A shorter page can sometimes answer the search much better.

I think the better question is whether the page covers what the user actually needs, rather than how many words it has.
Click to expand...
I do consider word count as well, because if the content is too short, users may feel it doesnt cover enough important information. But I dont target a specific word count I balance it with useful, relevant content that satisfies the search intent.
 
Do not write more words just to hit a target. Focus on covering the important information users are looking for. a helpful 1000 word article can perform better than a 3000 word article that only adds unnecessary details.
 
WebRankX said:
Sometimes I see people adding more and more text to a page just because competitors have longer articles. But more words do not always mean more useful information. A shorter page can sometimes answer the search much better.

I think the better question is whether the page covers what the user actually needs, rather than how many words it has.
Click to expand...
Exactly. Word count isn't a ranking target. I'd focus on whether the page fully satisfies the search intent and provides something useful that competing pages don't.

Sometimes that means adding content; other times, cutting unnecessary content and making the answer clearer can be the better
 
WebRankX said:
Sometimes I see people adding more and more text to a page just because competitors have longer articles. But more words do not always mean more useful information. A shorter page can sometimes answer the search much better.

I think the better question is whether the page covers what the user actually needs, rather than how many words it has.
Click to expand...
I ceased to pay attention to the number of word too. In my view, the goal is not to write a paper that is longer but rather better on the topic than your competitor.
 
I don’t focus much on word count. I focus on answering the search clearly and completely. If a short article solves the user’s problem, adding extra words is unnecessary.
 
You should focus on word count. If 800 words are enough, adding another 1000 will not automatically help your rankings.
 
Yeah @nicenic makes a good point about service pages. But for informational queries, the only reason word count still correlates with rankings is entity coverage. If you try to cover a topic in 400 words you just wont hit enough of the semantically related terms and entities google expects for that cluster. Its not about the word count number itself, but you need enough runway to actually build topical authority on the page. If you can do that in 800 words instead of 2000, go for it, but usually the NLP requirements dictate the length anyway.
 
A full word count page filled with repetitive jargons and which does not answer the intended query head-on is useless to users needs. However, were word count is expressly required, you should give them all they want
 
Exactly I focus on covering the users intent rather than chasing word count A shorter page can perform better if it answers the query clearly and provides real value
 
Useful content matters more than words count, concise answers can better satisfy search intent.
 
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