Does a "Dedicated IP Address" help SEO?

I'm not sure I buy this idea but I'm looking at hosting that is charging me extra for a "dedicated IP address" that is "better for SEO" according to them.

Sure, it sounds better to have a dedicated IP, but does that really matter? I mean, surely it is the domain itself that is the primary driver of the authority and reputation?

I should know these basics but I've never seen this marketing before of upselling me a "dedicated IP" address

Don't quote me on this as I might be wrong, but I doubt that it matters a lot. The thing with shared IPs is that you can be thrown into a "bad neighborhood" with lots of spam sites on the same IP. Sharing hosting with these spammers can negatively affect your rankings on Google, but if you get thrown into a "good neighborhood" with great authority sites with strong backlinks, then you might get a slight boost in rankings.

I've never experienced this, though, and that's just what I remember reading on other SEO forums, so take this with a grain of salt.

On the other hand, a dedicated IP gives you a fresh and clean base for your website. In theory, you can avoid potentially being seen negatively by Google, if you use a fresh dedicated IP. I use dedicated IPs for all of my sites because I prefer dedicated hosting. It's faster, gives me more control, and a peace of mind that other websites won't affect my rankings, since my website is the only one on that IP.

No.
Unless in very rare cases you can get IP on shared hosting which is flagged / has bad sites neighbourhood.

Only good thing is that if it is not shared. If you sharing resources with others and they are using for something wrong, your site can get punished.

One word answer: No

That is a selling gimmick. It is not going to help in SEO.

I would choose a dedicated IP for a serious project.

For example, you neighbor is doing mass emailing, and the IP gets blacklisted, which means emails from your domain won't reach users.

HenrySEO said:

I'm not sure I buy this idea but I'm looking at hosting that is charging me extra for a "dedicated IP address" that is "better for SEO" according to them.

Sure, it sounds better to have a dedicated IP, but does that really matter? I mean, surely it is the domain itself that is the primary driver of the authority and reputation?

I should know these basics but I've never seen this marketing before of upselling me a "dedicated IP" address

Click to expand...

I don't think it matters much

HenrySEO said:

I'm not sure I buy this idea but I'm looking at hosting that is charging me extra for a "dedicated IP address" that is "better for SEO" according to them.

Sure, it sounds better to have a dedicated IP, but does that really matter? I mean, surely it is the domain itself that is the primary driver of the authority and reputation?

I should know these basics but I've never seen this marketing before of upselling me a "dedicated IP" address

Click to expand...

Short Answer- No. It has no correlation with seo. The hosting company you are looking at is either naive itself at best or is trying to fool naive webmasters at worst.

First, a "dedicated ip" itself is marketing mumbo. The internet protocol has no such thing called a "dedicated ip". All a dedicated ip is is a static ip address that your hosting provider claims will only be available to your machine.

Google doesn't care about what your ip is or who your neighbours are. If that were the case, all the folks who use shared hosting would never be able to rank their sites.

The only thing that slightly matter is when you are hosting your own mailserver and sending email through your ip. Chances are they might allocate you an ip that hosted spammers a day ago and the ip is still in blacklists
(This also doesn't matter much. Individual ips are removed from blacklists after a week or two when it stops sending emails. And, if the ip hosted spammers chances are the entire block is blacklisted anyways. So no use in getting a dedicated ip there)

edvyga said:

The thing with shared IPs is that you can be thrown into a "bad neighborhood" with lots of spam sites on the same IP. Sharing hosting with these spammers can negatively affect your rankings on Google, but if you get thrown into a "good neighborhood" with great authority sites with strong backlinks, then you might get a slight boost in rankings.

Click to expand...

Google doesn't care what ip your website has. Its not email that would keep count of ips in a blacklist (which too is stupid but since mail relay servers don't have unique identifiers like domain names, that's the only thing they can do)

Google cares about your site's content, and your site's link profile is what defines that "neighbourhood". Not your site's ip.

Had it been that way, people on shared hosting could never figure out how to rank their sites because google would keep deranking them, just because their site's ip in the past hosted a site that had ai generated spam. Webmasters would have gone nuts. SEOs would start calling it "the curse of polluted ips". People would start looking for ip address that were "clean" and "completely untouched". But since there are only so many ipv4 addresses available. We would start running out of them.

Thankfully, nothing like that happens. You don't see SEOs talking about "the curse of polluted ips". Neither do you see people paying a premium for never-seen-before ipv4 addresses.

Ashk881 said:

Neither do you see people paying a premium for never-seen-before ipv4 addresses.

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made me lol

As ever, golden replies. Thanks everyone

If you asked whether it matters for email marketing, I would say YES undoubtedly. But this is SEO, it's an entirely different story and I think it doesn't matter.

When it will not help you in seo, so why the big boys (websites) most of them, have a dedicated ip?
Make a check in dnylytics reverse ip tool and see yourself, a client of me a small germany print company uses ionos with shared ip, the result is; (druckring.de)

"Found 20,819 domains hosted on IP address 217.160.0.164" I be shocked.....

Nytimes has only a few; Found 129 domains hosted on this ip address.....how can this be, that they have only a few and druckring.de 20.000's ?

Another example danlok.com;
Found 4 results domains hosted in this ip....all the 4 domains are danlok domains.

So what do you think when you will gain clients on Linkedin and they use this tool. Will this be a good sign in the eyes of your target audiences, when they see that your ip is shared with thousands other domains ?

Or only with 4 domains where you are th eowner (the danlok example) , what do you think will look better in the eyes of your audiences?

My view of this is with the danlok example, with a dedicate dip you will build a real seo estate foundation, not with an ip shared by 20.000's other domains...
An ip shared with 20.000's other domains is looking like a spam site for me.

But where can I buy a dedicated ip for a fair price ? (under $20 annually) what I found on the web are vpn providers I not need a vpn. Will a static ip from google cloud a solution to solve this?

How I impement a dedicated ip on my webhost who has a shared ip?

Have a nice day !

I had a dedicated IP some time ago and see no difference.
Also, in my niche many webmasters use cloudflare and they have no problem ranking their sites.
So the answer is NO.

praetserge;

ok, when I check sites like cnn, wall street journal, bcc, they not use cloudflare.
They use fastly, akamai or amazon cloudfront. (maybe they are wef member friends...) also I mean with that, you will not see many big sites who are using cloudflare.

So why ? ......theyare big and good business strategists so the yknow why not using cloudflare (my theory).
Same with byrdie com, big site who claims 90% organic seo traffic in cosmetic niche, they use fastly and amazon cloudfront.
There must be a strategic reason why they not use cloudflare.

Having a dedicated IP address for your website does not have a direct impact on your website's SEO. Other factors such as website content, keyword optimization, backlinks, and website speed are more important for improving search engine rankings.

However, a dedicated IP address can offer some indirect benefits such as improved website security, increased website loading speed, and a more stable domain name system (DNS) record, which are all important ranking factors. It's important to keep in mind that a dedicated IP address is just one aspect of a comprehensive SEO strategy and should not be relied upon as a guarantee of higher search engine rankings.

Clay_P said:

Having a dedicated IP address for your website does not have a direct impact on your website's SEO. Other factors such as website content, keyword optimization, backlinks, and website speed are more important for improving search engine rankings.

However, a dedicated IP address can offer some indirect benefits such as improved website security, increased website loading speed, and a more stable domain name system (DNS) record, which are all important ranking factors. It's important to keep in mind that a dedicated IP address is just one aspect of a comprehensive SEO strategy and should not be relied upon as a guarantee of higher search engine rankings.

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It has some impact it makes your websit emore quality and more uniqueness, since nowadays google has an eye on unique websites.
But the bigger point will be that when google/bing deindexing your pages or stop sending you traffic, yep when your shared ip has bad neighbours (cloudflare shared ip too) , then not wonder when you get one day hit by bad neighbours and your traffic will decrease. Bing will kick you out fast.

I hope that rings a bell in you rmind.
When all the big guys and media news sites using dedicated ip (ok, they have dedicated servers) so why you as a small entrepreneur should lower your whole internet property quality and uniqueness ?

I'm not judging you and so please have a nice day !

Dedicated IP is mostly a sales pitch. It's not a direct SEO factor. The domain's authority and content quality are what drive your rankings. Shared hosting is common, and a dedicated IP won't make or break your SEO efforts. It’s more about site performance and avoiding 'bad neighborhood' IPs. If you're not hosting email or sensitive transactions, save your money.

From what I understand, a dedicated IP address doesn’t directly improve SEO rankings on its own. Search engines seem more focused on content quality, site performance, and link signals rather than hosting setup details.

That said, having a dedicated IP can help indirectly in some cases for example, better server stability, fewer issues caused by neighboring sites, or easier troubleshooting if something goes wrong. Those factors can improve overall site reliability, which does matter for user experience.

Curious to hear from others have you noticed any measurable SEO difference after switching to a dedicated IP, or is it mainly a technical convenience?