Does a backlink become more valuable when the linking page starts ranking?

Titans

Titans

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We've been tracking some of the backlinks we've created for clients. A few of the pages where we placed backlinks started ranking for medium competitive keywords and began receiving their own search visibility.

In those cases, the backlinks appeared to provide more value to the target pages. At the same time, we saw significant improvements in the rankings of the client pages receiving those links.

Does a backlink become more valuable once the linking page itself starts ranking and attracting organic visibility?

Or do you think the value of the backlink is mostly determined by the authority and relevance of the website, regardless of whether that specific page ranks?
 
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Certainly, a ranking link page could provide additional contextual value if that page is organically visible and relevant enough.

However, I would not consider rankings to be the sole criterion for this context, authority, content quality, and the relevancy of the linking page itself should be taken into account while analyzing the backlink.
 
Titans said:
Does a backlink become more valuable once the linking page itself starts ranking and attracting organic visibility?
Click to expand...
Of course, that is in fact the point of getting backlinks. You need links from sites that are already driving search traffic. See backlinks as referrals/recommendations. If Google already ranks a site, it could be considered to be trusted by Google, hence recommendations/referrals from it can be trusted by Google.
 
Titans said:
We've been tracking some of the backlinks we've created for clients. A few of the pages where we placed backlinks started ranking for medium competitive keywords and began receiving their own search visibility.

In those cases, the backlinks appeared to provide more value to the target pages. At the same time, we saw significant improvements in the rankings of the client pages receiving those links.

Does a backlink become more valuable once the linking page itself starts ranking and attracting organic visibility?

Or do you think the value of the backlink is mostly determined by the authority and relevance of the website, regardless of whether that specific page ranks?
Click to expand...
i believe that it can bring some value,however i would not claim that the link automatically becomes strong due to high ranking of the page where the link is posted.on the contrary, a page which receives some organic traffic usually indicates that the link is located in an appropriate environment.however, what really matters is the relevance of the link, its location, quality of the referring page nd whether the link is edittorial or not.
 
Yes. A backlink can become more valuable when the linking page gains organic rankings and visibility, because Google already sees that page as relevant and useful.
 
Titans said:
We've been tracking some of the backlinks we've created for clients. A few of the pages where we placed backlinks started ranking for medium competitive keywords and began receiving their own search visibility.

In those cases, the backlinks appeared to provide more value to the target pages. At the same time, we saw significant improvements in the rankings of the client pages receiving those links.

Does a backlink become more valuable once the linking page itself starts ranking and attracting organic visibility?

Or do you think the value of the backlink is mostly determined by the authority and relevance of the website, regardless of whether that specific page ranks?
Click to expand...
Yeah, no doubt it adds value. linking page that ranks for relevant queries and attracts organic traffic and thus indicates that page has topical relevance and search visibility beyond DA. At the same time, evaluate relevance, page-level authority, internal link equity, and indexation rather than relying on DR alone.
 
Titans said:
We've been tracking some of the backlinks we've created for clients. A few of the pages where we placed backlinks started ranking for medium competitive keywords and began receiving their own search visibility.

In those cases, the backlinks appeared to provide more value to the target pages. At the same time, we saw significant improvements in the rankings of the client pages receiving those links.

Does a backlink become more valuable once the linking page itself starts ranking and attracting organic visibility?

Or do you think the value of the backlink is mostly determined by the authority and relevance of the website, regardless of whether that specific page ranks?
Click to expand...
I would not say the backlink automatically becomes more valuable just because the linking page starts ranking.If that page is also earning links, building authority, and becoming more relevant within its topic, then the link can potentially gain more value.
For me, page level authority, relevance, context, and the strength of the linking pages own backlink profile matter more than organic traffic alone.
 
I also had a similar experience. Whenever I share my posts to social media pages, some of these social media posts rank for the keyword within 1-2 SERPs and the post instantly reaches top 3 from page 2 or 3. When the freshness erodes and these social media posts fall back to pages 2 or worse, the post loses its rankings. The point to be noted here is that these links are nofollow yet they manage to push rankings due to their traffic potential.
 
I’d say yes, especially if that page starts getting real organic traffic. Even aside from SEO value, a ranking page can send actual referral visitors, which makes the link more worthwhile in my opinion.
 
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