Do similar posts get similar reach on Instagram?


Junior Member
Oct 19, 2020
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Hi all,
I have a very surprising observation to share with the community. I have read in a number of articles that the Instagram algorithm decides the reach of posts based on how a sample of users interact with the post.

In the past weeks, I have posted a few posts with almost similar images(attached below), almost similar captions, and exact same hashtags. I assumed that the posts would have significantly different reach based on the working of the IG algorithm. However, I observed that those posts had almost similar reach although the posts had a very different engagement.

I am wondering if there’s something “deterministic” going on behind the IG algorithm that we can learn from this observation or this is happening purely by chance. Anyone observed a similar pattern or can help me understand why this might be happening?

Screenshot 2021-05-26 at 2.48.58 PM.png