They do and can be used on low competition kws.
Also from the branding/ORM angle works well. Meaning you promote the brand name as a kw, do it as a UGC
He ??? uffff...... you mean rewrite the article title as branding keyword before syndicate to medium ?
Like: your website name is johnnysmith(com) and in any category page and article your write you have the meta title description (set via seo plugin) like this: Johnnysmith- best brain hack methods or something ?
So that your name is in any category page, article and blog post as meta tag title ?
category page: Johnnysmith- Energetic Nutritions (example)
page: Johnnysmith- Knowledge Base
post: Johnnysmith- my happiness path journey... (example)
Or when to want become a category king then use this method in seo plugin for meta tag title- category name would be like energetic pulse or something;
category: Energetic Pulse- happiness
article: Energetic Pulse- modern work life balance
single post: Energetic Pulse- the happiness journey
some entrepreneurs like Tim Ferriss (he is a category king) doing the Johnnysmith method, others who are category kings too, like 5hourenergy(com) using the Energetic Pulse method.
What do you think ?