ell of course they do and here a little break down on how exactly to scale ;
there are 3 ways ;
publication
medium
google
Publications ; Are small communities that have a large following of people , you pitch to the owners and they publush your articles there and you gain traction
Medium; So just like every platform you aarticle get shown to a mall community of peoplle if they ie it the rech continues to grow .
Google; Now medium is directly connected to google and if your article is is helpful it will rank high
here is the intresting part , your article on medium can rank high on google but not rank high on medium.