Do 301 Redirects Pass Penalties Or Not? Some people say a 301 will pass the penalty, some say it won't. In my mind, if it does pass a penalty, you could easily buy an expired penalized domain and redirect it to your competitor. So to keep the serps safe from negative seo, a 301 should not pass on the penalty. But that's just my own logic. What do you guys think (or know)? Any experiences with this (in 2015 - coz i have seen threads from 2012-2013 but they're no longer valid, a lot has changed since then)? I have checked a few threads here where people said 301's are good for churn and burn - but no one ever said anything about getting a penalty.