Hey all, I want to discuss a possible issue that I've never seen talked about on BHW before that could affect us SEO consultants/agency owners. It's about managing clients that are on the same niche/competitors, and keeping them happy. For example, let's say you have a client on a particular niche. You optimize their site, you rank them and after a while you get a new prospect in the same niche. You sign with them too and basically you have 2 sites that compete directly with each other. Now this can raise complaints from the older client whom you built a relationship with, and of course niche exclusivity is not always an option. To add more to this in most cases you don't even discuss with the client the possibility of you optimizing a direct competitor in the future because, well, you can't predict this type of stuff. So how can you assure the older client that you will still keep working for him at full capacity even if you're optimizing another competitor? That's the hard part. It's like dealing with two girlfriends that know about each other, jealousy ensues. The best thing to settle this feeling of betrayal of the older client is to keep everything transparent. It's better that he is informed by you before he finds out for himself that you have another client in direct competition with him, and believe me, it's not an impossible information to acquire. All SEO consultants pride on their work and achievements so we all keep some sort of references on display (past projects, rankings etc.). Even if you omit to add that competitor to your references, they could know each other, they could meet at a conference and start talking, etc. Another thing you can do to make your clients sleep better at night is to draw a non-disclosure contract, in which you bind yourself to keep all the sensible information and strategy plans private. You could even add a clause to pay a financial compensation if you're competitors gain inside information from you. So the questions that are asked here are: 1) Is it ethical to get more than one client on the same niche? 2) How best to assure the clients that they will not be affected by the fact that you are optimizing a competitors site? 3) How to deal with clients that are complaining about you working with competitors? 4) How to ensure that by signing with a competitor you don't lose the existing client? What is your opinion on this? How would you deal with this sort of issue?