No matter the size of the business - SEO is a premium way to go but keep in mind could be long play depending on niche and competitors, Google updates etc. You can also boost your organic Social media presence also with some UGC if suitable - always helps for verification and ease of resistance.
Meanwhile you could boost your traffic with advertising across Google Search, Facebook, Instagram and other platforms that would allow for acquiring local traffic with various intents. AdsMaman team has been working on boosting businesses digital presence professionally for around 20 years already so if you'd need assistance - no matter the niche, hit us up.