- Sep 1, 2023
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Crypto offers are a relatively new thing in affiliate marketing, and there's not much publicly available information about which ones bring in more conversions and profits. If you try to find information about working with these offers on a high-quality but complex platform like Google, it's hard to come by. In this article, we'll take a closer look at which crypto offers work well with Google Ads and how to promote them without unnecessary complications.
Experienced media buyers focus on multiple sub-niches and use proven strategies and tools that not only help them earn money from their traffic but also enable them to save costs.
A prominent trend in 2024 for targeting grayhat niches, which currently includes the crypto market, is the use of Google Ads trusted agency accounts. These accounts offer several advantages, such as priority campaign moderation, extended account lifespan, and increased spending capabilities. Moreover, if an account gets banned, affiliates have the option to reclaim the remaining budget.
At the time of writing, Google Ads are the best for promoting crypto trading and auto trading offers. These are platforms that allow users to trade cryptocurrencies and use automated trading services. The ads attract users and encourage them to request a consultation with a broker on the platform. The goal is to convince new users to deposit money in order to start trading.
When a user signs up, the platform quickly assigns a broker to get in touch, usually within a few hours. The broker explains how the crypto trading system works and highlights its best features. They also try to persuade the new user to deposit money, which means adding money to their account for trading. Deposits usually range from $300 to $1000.
However, it's important to note that even if the broker is good, it can be difficult to convince new users to deposit money on the same day. Deciding whether to trade cryptocurrencies and investing hundreds or thousands of dollars requires careful thought for most people. Usually, new users take more than 10 minutes to decide if they want to put their money in. They want time to figure out if the platform is the right place for them to trade cryptocurrencies.
Similarly, offers “wrapped” in the cover of educational programs and courses on blockchain and crypto trading have also shown positive results when advertised on Google Ads. These offers are presented as educational webinars and aim to convince users to take specific actions on the advertisers' websites. This educational format helps avoid problems with Google's ad policies.
Many advertisers find educational crypto offers appealing on the Google Ads platform. They can provide valuable information to interested users and subtly encourage them to become customers.
Recently, Google updated its advertising policies to allow more crypto and NFT ads of certain types:
When it comes to working with the crypto niche, the most suitable accounts are those with a minimum spend of at least $250 and trusted agency accounts. However, the first type of account requires additional warming up. To begin promoting your crypto offers, you can easily add your account to the trusted agency account. However, you can alternatively obtain free access to trusted accounts that do not require additional warm-up.
However, even when using agency accounts, it is still beneficial to warm up the account due to the constant training of Google algorithms. During the warm-up stage, traffic can be directed to a high-quality whitehat page where all widgets, buttons, and feedback forms function properly. The whitehat page should also include a privacy policy page and be relevant to the offer's topic. For example, a landing page could be dedicated to a blockchain conference or a cryptocurrency price forecast in collaboration with a lesser-known crypto analyst.
To simplify keyword generation, you can use Google search suggestions and data from Google Trends. It is also recommended to combine high-frequency and low-frequency keywords to avoid excessive spending during the warm-up stage.
Now, let's briefly go through each stage of the warming-up process:
1. Create a new advertising campaign for "Website traffic" with the goal of "Purchase."
2. Select the appropriate ad format.
3. Specify the targeted geographic location and language that align with the main offer.
4. Add a list of keywords, excluding trigger phrases that violate Google's advertising policy.
5. Set a broad audience, but restrict it to a specific age range to avoid irrelevant targeting and unnecessary costs.
6. Create ad texts by copying and modifying several phrases from the whitehat page. This technique helps convince the moderator of the authenticity of the event or training program.
7. Over 3–5 days, warm up the account by gradually increasing the budget once or twice a day.
After the ads are confirmed, the affiliate needs to link them to the main offer using a cloaking service or tracker. At this stage, the affiliate can also make changes to the grayhat ads.
The day after launching an ad group for the main offer, target keywords should be added. However, in crypto offers, displaying ads for broad key queries should be limited to exact word occurrences. For example, the query "investment" might spend the ad budget on an irrelevant audience searching for "earn money without investment."
Please note that it is not recommended to delete key queries that were added during the warm-up stage. Instead, it's better to pause their display.
Each day, you can add 5-10 new keywords and compile a list of negative keywords while gradually increasing the budget to the desired level. After a week, the affiliate will have a campaign with an extensive list of negative keywords and relevant key queries, resulting in better long-term ROI.
Despite Google’s strict advertising policies, it still stands as one of the top-quality platforms for promoting cryptocurrency offers. To ensure long-term success without draining the majority of your budget, it is crucial to pay proper attention to your advertising campaign right from the beginning. Additionally, using trusted Google Ads agency accounts can greatly contribute to the effectiveness and success of your campaign.
The best crypto offers that perform well on Google
Offers from the cryptocurrency niche in affiliate marketing can be divided into five areas/ sub-niches:- Crypto wallets and crypto exchange services
- Mining platforms
- Crypto trading exchanges
- Automated trading services using AI
- Training programs and courses on blockchain and cryptocurrency trading
Experienced media buyers focus on multiple sub-niches and use proven strategies and tools that not only help them earn money from their traffic but also enable them to save costs.
A prominent trend in 2024 for targeting grayhat niches, which currently includes the crypto market, is the use of Google Ads trusted agency accounts. These accounts offer several advantages, such as priority campaign moderation, extended account lifespan, and increased spending capabilities. Moreover, if an account gets banned, affiliates have the option to reclaim the remaining budget.
At the time of writing, Google Ads are the best for promoting crypto trading and auto trading offers. These are platforms that allow users to trade cryptocurrencies and use automated trading services. The ads attract users and encourage them to request a consultation with a broker on the platform. The goal is to convince new users to deposit money in order to start trading.
When a user signs up, the platform quickly assigns a broker to get in touch, usually within a few hours. The broker explains how the crypto trading system works and highlights its best features. They also try to persuade the new user to deposit money, which means adding money to their account for trading. Deposits usually range from $300 to $1000.
However, it's important to note that even if the broker is good, it can be difficult to convince new users to deposit money on the same day. Deciding whether to trade cryptocurrencies and investing hundreds or thousands of dollars requires careful thought for most people. Usually, new users take more than 10 minutes to decide if they want to put their money in. They want time to figure out if the platform is the right place for them to trade cryptocurrencies.
Similarly, offers “wrapped” in the cover of educational programs and courses on blockchain and crypto trading have also shown positive results when advertised on Google Ads. These offers are presented as educational webinars and aim to convince users to take specific actions on the advertisers' websites. This educational format helps avoid problems with Google's ad policies.
Many advertisers find educational crypto offers appealing on the Google Ads platform. They can provide valuable information to interested users and subtly encourage them to become customers.
Recently, Google updated its advertising policies to allow more crypto and NFT ads of certain types:
- Advertising investment products connected to digital currencies, like crypto exchange-traded funds (ETFs), is now permitted.
- Ads for games involving NFTs (digital assets stored on a blockchain) were also allowed since September 2023.
How to drive traffic to crypto offers with Google Ads
In order to drive traffic to crypto offers using Google Ads, it is important to follow certain steps, including proper account warming up, keyword selection (including negative keywords), and optimizing pre-landing and landing pages.
When it comes to working with the crypto niche, the most suitable accounts are those with a minimum spend of at least $250 and trusted agency accounts. However, the first type of account requires additional warming up. To begin promoting your crypto offers, you can easily add your account to the trusted agency account. However, you can alternatively obtain free access to trusted accounts that do not require additional warm-up.
However, even when using agency accounts, it is still beneficial to warm up the account due to the constant training of Google algorithms. During the warm-up stage, traffic can be directed to a high-quality whitehat page where all widgets, buttons, and feedback forms function properly. The whitehat page should also include a privacy policy page and be relevant to the offer's topic. For example, a landing page could be dedicated to a blockchain conference or a cryptocurrency price forecast in collaboration with a lesser-known crypto analyst.
What keywords should you use during the warm-up phase?
The keywords should align with the theme of the whitehat page and intersect with the main offer. For instance, you could use the following queries: "blockchain conference," "courses on investing in cryptocurrencies," "financial literacy training," and "speech by a cryptocurrency expert."To simplify keyword generation, you can use Google search suggestions and data from Google Trends. It is also recommended to combine high-frequency and low-frequency keywords to avoid excessive spending during the warm-up stage.
Now, let's briefly go through each stage of the warming-up process:
1. Create a new advertising campaign for "Website traffic" with the goal of "Purchase."
2. Select the appropriate ad format.
3. Specify the targeted geographic location and language that align with the main offer.
4. Add a list of keywords, excluding trigger phrases that violate Google's advertising policy.
5. Set a broad audience, but restrict it to a specific age range to avoid irrelevant targeting and unnecessary costs.
6. Create ad texts by copying and modifying several phrases from the whitehat page. This technique helps convince the moderator of the authenticity of the event or training program.
7. Over 3–5 days, warm up the account by gradually increasing the budget once or twice a day.
The main stage of driving traffic to crypto offers in Google Ads
Advertising crypto offers on Google Ads requires a special approach, even on a warmed-up account. Experienced affiliates and experts recommend creating ads for the main offer within the same campaign that was used during the warm-up stage. It is recommended to add as many ads as possible with grayhat titles and descriptions.
After the ads are confirmed, the affiliate needs to link them to the main offer using a cloaking service or tracker. At this stage, the affiliate can also make changes to the grayhat ads.
The day after launching an ad group for the main offer, target keywords should be added. However, in crypto offers, displaying ads for broad key queries should be limited to exact word occurrences. For example, the query "investment" might spend the ad budget on an irrelevant audience searching for "earn money without investment."
Please note that it is not recommended to delete key queries that were added during the warm-up stage. Instead, it's better to pause their display.
Each day, you can add 5-10 new keywords and compile a list of negative keywords while gradually increasing the budget to the desired level. After a week, the affiliate will have a campaign with an extensive list of negative keywords and relevant key queries, resulting in better long-term ROI.
Conclusion
Investing in cryptocurrency offers has become increasingly popular and people are showing a strong interest in various sub-niches of this vertical. Offers that provide access to online platforms for automated trading and educational programs have proven to be particularly successful in converting interested individuals into customers.Despite Google’s strict advertising policies, it still stands as one of the top-quality platforms for promoting cryptocurrency offers. To ensure long-term success without draining the majority of your budget, it is crucial to pay proper attention to your advertising campaign right from the beginning. Additionally, using trusted Google Ads agency accounts can greatly contribute to the effectiveness and success of your campaign.
