Creating reports for digital marketing clients.

chn0

chn0

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Joined
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Hello BHW,

Im looking for reporting software to save me some time, sending out reports to my clients.
So, what is the software that you currently use for SEO/ marketing reports?
For new peeps what would be a system you would recommend for a new digital marketing/seo/ agency business in 2020?

Thanks!
 
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I haven't used them myself, but I've seen PDF client reports generated from SEMRush that eye very professional. You need a SEMrush account though..
 
yes ive heard thats a good one. Its $99/month for basic account. Im looking into other softwares that just help you organize google analytics and google search console right now. Im signing up for 7 and 14 day trials right now.
 
What data do you want to have in your report ?

"SEO report" is quite vague
 
Sheepp said:
What data do you want to have in your report ?

"SEO report" is quite vague
Click to expand...

True. How many people are visiting the site, calls, impressions. Most of my clients are service based local businesses so having local rankings is a priority. I am using local vikings GEO grid map and inserting in the report. I think I found a software to help just putting everything together its tapclicks. Im messing with it now, I hope Im able to connect local vikings to it. That would be sweet.
 
Zwielicht said:
F56fc6E
Click to expand...
Off-topic, let me just say this

AAAAAHAHAHHAHHAHAHHA

This made me really laugh.

On-topic: SEMRush reports are really nice and look professional, also recommend it. You can even import your own logo and company name and white-label them.
 
i have use Tableau and looker, you just need to adjust the presentation, also there are some powerpoint templates
 
Since you'll be using tools to generate data for your clients, in most cases these tools will allow you to export in csv format, and all data organized for you. just stick to that, clients don't want complex reports. keep simple with Excel CSV format.
 
German Rodriguez said:
i have use Tableau and looker, you just need to adjust the presentation, also there are some powerpoint templates
Click to expand...
Thank you for this I will check both of them out. :)
 
xaxolix said:
Since you'll be using tools to generate data for your clients, in most cases these tools will allow you to export in csv format, and all data organized for you. just stick to that, clients don't want complex reports. keep simple with Excel CSV format.
Click to expand...
Yeah specially if they are older. I just received a message from one saying she was confused by the report. It had Graph and charts from SEMRush, some snippits from google analytics and google my business insight. I will be setting up a call to go over it. I will be asking them what are important metrics for them and make it very simple on excel, I think that will be the best approach depending on the clients needs.
 
chn0 said:
Yeah specially if they are older. I just received a message from one saying she was confused by the report. It had Graph and charts from SEMRush, some snippits from google analytics and google my business insight. I will be setting up a call to go over it. I will be asking them what are important metrics for them and make it very simple on excel, I think that will be the best approach depending on the clients needs.
Click to expand...

That's a good move and you'll save yourself some time. Clients hardly grasp anything from SEO or digital marketing reports in general, they only understand when you start bringing in customers.
 
chn0 said:
Hello BHW,

Im looking for reporting software to save me some time, sending out reports to my clients.
So, what is the software that you currently use for SEO/ marketing reports?
For new peeps what would be a system you would recommend for a new digital marketing/seo/ agency business in 2020?

Thanks!
Click to expand...

Google Data Studio... Easy, beautiful, flexible and FREE!
 
xaxolix said:
That's a good move and you'll save yourself some time. Clients hardly grasp anything from SEO or digital marketing reports in general, they only understand when you start bringing in customers.
Click to expand...
Yeah I did have a client that all they cared about is how many people are calling the business. I used a tracking number and that was it, they are happy i am happy.
 
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