TheVigilante
Banned - Multiple Rules Violations
- Aug 31, 2010
- 14,993
- 16,105
Snapchat is making Augmented Reality (AR) campaigns accessible to big and small businesses alike.
This new ad format allows you to design and distribute AR-based ads using its new Lens Web Builder within Snapchat’s Ads Manager.
It’s simple, quick and free for everyone to use.
In addition, it offers hundreds of templated Lens creatives, allowing you to create immersive AR ads even if you don’t have any 3D design experience. The new Lens Web Builder renders your creatives in just a few minutes and helps you create immersive AR campaigns.
It’s a one of a kind tool that lowers the entry level to AR campaigns, especially for small business owners that don’t have the expertise or budget to hire professional designers for these AR experiences.
Isn’t it the same as the existing Lens Studio? Nope, you can’t build these AR campaigns using Lens Studio, which was launched in 2017.
Lens Studio is actually an AR Lens creation platform that uses more advanced 3D modeling techniques which are used by developers and digital artists. Lens Web Builder, on the other hand, offers a lighter, out-of-the-box tool that anyone can use to create immersive AR campaigns.
You can bid programmatically for distribution of these AR ads via auctions, meaning you get access to all of Snap’s targeting options without having to pay any fixed costs.
Source: https://forbusiness-dot-advertising-web.appspot.com/blog/create-your-own-branded-lenses-with-lens-web-builder?preview=true
This new ad format allows you to design and distribute AR-based ads using its new Lens Web Builder within Snapchat’s Ads Manager.
It’s simple, quick and free for everyone to use.
In addition, it offers hundreds of templated Lens creatives, allowing you to create immersive AR ads even if you don’t have any 3D design experience. The new Lens Web Builder renders your creatives in just a few minutes and helps you create immersive AR campaigns.
It’s a one of a kind tool that lowers the entry level to AR campaigns, especially for small business owners that don’t have the expertise or budget to hire professional designers for these AR experiences.
Isn’t it the same as the existing Lens Studio? Nope, you can’t build these AR campaigns using Lens Studio, which was launched in 2017.
Lens Studio is actually an AR Lens creation platform that uses more advanced 3D modeling techniques which are used by developers and digital artists. Lens Web Builder, on the other hand, offers a lighter, out-of-the-box tool that anyone can use to create immersive AR campaigns.
You can bid programmatically for distribution of these AR ads via auctions, meaning you get access to all of Snap’s targeting options without having to pay any fixed costs.
Source: https://forbusiness-dot-advertising-web.appspot.com/blog/create-your-own-branded-lenses-with-lens-web-builder?preview=true