CPM is very high

Nappi Tani

Nappi Tani

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When I run ads on a new account, the CPM is always very high, even though I have chosen a wide target and used good content/images. This makes the advertising cost too expensive. Does anyone know how to stabilize and reduce the CPM from the beginning?
 
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Nappi Tani said:
When I run ads on a new account, the CPM is always very high, even though I have chosen a wide target and used good content/images. This makes the advertising cost too expensive. Does anyone know how to stabilize and reduce the CPM from the beginning?
Click to expand...
A broad target audience and using good content/images is not always an advantage, it may be because your ad is not focused on the right customer base
 
Nappi Tani said:
When I run ads on a new account, the CPM is always very high, even though I have chosen a wide target and used good content/images. This makes the advertising cost too expensive. Does anyone know how to stabilize and reduce the CPM from the beginning?
Click to expand...
Try warming the account with small daily budgets first. Scaling slowly can stabilize CPM.
 
Nappi Tani said:
When I run ads on a new account, the CPM is always very high, even though I have chosen a wide target and used good content/images. This makes the advertising cost too expensive. Does anyone know how to stabilize and reduce the CPM from the beginning?
Click to expand...
Broad targeting is the problem, you should narrow down your audience and target more accurately, the ad will deliver better
 
Because the account is new, the customer file is limited, so he needs time to get used to the customer file, then the CPM can be reduced.
 
Are you using pixel? that could help fb to optimize the ad delivery.
 
was the ad account properly warmed up? how old is it?
 
High CPM is normal at the start. Try warming up the account, rotating creatives, and testing placements - it usually helps bring CPM down over time.
 
High CPM on new accounts is quite common. Sometimes it takes a bit of warm-up and consistent activity before costs start to stabilize. Testing different creatives and placements can also help bring CPM down over time.
 
First, you choose the target audience that is suitable for your campaign to avoid distributing ads to unnecessary audiences, use pixels that have been used before with similar campaigns from before so that it is closer to the audiences that are suitable for the campaign and start with a moderate budget for the ad to be distributed
But in my opinion, all solutions only limit the results somewhat because FB's algorithm is different, so the way to distribute the campaign will also be different and that increases your budget
 
You can try splitting your campaign, testing different creatives, and letting the budget run for a few days to let the algorithm learn better. Results will usually improve after the initial period.
 
High CPM on fresh ad accounts is normal because Meta doesn’t trust the account yet; to reduce it, you should first warm up the account with small engagement/traffic campaigns, build some positive history, then gradually scale conversion ads instead of going “hard sell” from the start.
 
Nappi Tani said:
When I run ads on a new account, the CPM is always very high, even though I have chosen a wide target and used good content/images. This makes the advertising cost too expensive. Does anyone know how to stabilize and reduce the CPM from the beginning?
Click to expand...
High CPM on new accounts is common since they have no history or trust. Warm up the account with small budgets, test multiple creatives, and let the algorithm learn. Over time CPM usually drops as your account builds data.
 
Nappi Tani said:
When I run ads on a new account, the CPM is always very high, even though I have chosen a wide target and used good content/images. This makes the advertising cost too expensive. Does anyone know how to stabilize and reduce the CPM from the beginning?
Click to expand...
New accounts often get higher CPM because they lack history. Start with low budgets, test different creatives, avoid narrow targeting, and let the account run a bit so the system builds trust and lowers costs.
 
Nappi Tani said:
When I run ads on a new account, the CPM is always very high, even though I have chosen a wide target and used good content/images. This makes the advertising cost too expensive. Does anyone know how to stabilize and reduce the CPM from the beginning?
Click to expand...
new accounts often have high cpm because they have no history. start with small budgets, test multiple creatives, and let the system learn. cpm usually drops as the account gains trust.
 
Nappi Tani said:
When I run ads on a new account, the CPM is always very high, even though I have chosen a wide target and used good content/images. This makes the advertising cost too expensive. Does anyone know how to stabilize and reduce the CPM from the beginning?
Click to expand...
new accounts often get high cpm because facebook hasn’t learned your audience yet. start with small budgets, run multiple creatives, avoid too much micro-targeting, and let the account gather data—cpm usually drops once the system trusts your account.
 
Is it because the account's new that the CPM for campaigns is often high? Because my campaigns in the fashion niche are the same. CPM often starts around $12-$15 and CTR is around 2.5%
 
I am targeting 18-55 year olds, is that too broad a market?
revenue20 said:
A broad target audience and using good content/images is not always an advantage, it may be because your ad is not focused on the right customer base
Click to expand...
 
Using a new account mostly encounters high CPM, currently Facebook's algorithm has updated AI in advertising distribution, so it takes at least 3-7 days to complete the machine learning process if it is a conversion campaign from the website, so you need to monitor for a few more days to be able to evaluate whether the ad is effective or not and whether the index sets meet the conditions or not, then come up with the optimal method.
 
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