A broad target audience and using good content/images is not always an advantage, it may be because your ad is not focused on the right customer base
Try warming the account with small daily budgets first. Scaling slowly can stabilize CPM.
Broad targeting is the problem, you should narrow down your audience and target more accurately, the ad will deliver better
High CPM on new accounts is common since they have no history or trust. Warm up the account with small budgets, test multiple creatives, and let the algorithm learn. Over time CPM usually drops as your account builds data.
New accounts often get higher CPM because they lack history. Start with low budgets, test different creatives, avoid narrow targeting, and let the account run a bit so the system builds trust and lowers costs.
new accounts often have high cpm because they have no history. start with small budgets, test multiple creatives, and let the system learn. cpm usually drops as the account gains trust.
new accounts often get high cpm because facebook hasn’t learned your audience yet. start with small budgets, run multiple creatives, avoid too much micro-targeting, and let the account gather data—cpm usually drops once the system trusts your account.
Divide this audience into 18-35 and 35-55. This will give you a quality audience in those two age groups.
