1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Click Through Rate Improvement??

Discussion in 'White Hat SEO' started by bigBozz, Dec 21, 2016.

Tags:
  1. bigBozz

    bigBozz Newbie

    Joined:
    Jun 9, 2015
    Messages:
    26
    Likes Received:
    2
    So I've got some good rankings on a few keyword phrases, but the clicks just aren't coming. Using webmaster tools, I'm getting a CTR of like 0.02, in the top 5. I need some suggestions on how to get that up (and if you know what kind of CTR I should be getting, I'd love to hear an opinion on that too).
     
  2. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

    Joined:
    Mar 21, 2013
    Messages:
    12,767
    Likes Received:
    11,424
    Occupation:
    COINZ
    Location:
    BUYAH
    Home Page:
    Optimize the title tag. Add [SOLVED] to titles about questions and add catchy phrases without a call to action ("click here").
     
  3. bigBozz

    bigBozz Newbie

    Joined:
    Jun 9, 2015
    Messages:
    26
    Likes Received:
    2
    Yeah, I guess that's all you can do, but so far my optimizations of the title tag aren't yielding the results I would expect. Do you agree, that I should be getting at least a 3% CTR when the keyword is in the top 5?
     
  4. sub001

    sub001 Regular Member

    Joined:
    Nov 17, 2016
    Messages:
    222
    Likes Received:
    56
    CTR of 0.02 means 2%, right?

    Every search query is different. CTR will depend on the market, user intent also on what else is displayed on the results page, etc.

    The generic advice is to play with your title and meta description to (1) exactly match the user intent and (2) stand out from the rest of the results.
     
  5. We Bring Rank

    We Bring Rank Jr. VIP Jr. VIP

    Joined:
    Aug 21, 2016
    Messages:
    644
    Likes Received:
    69
    Gender:
    Male
    Occupation:
    Digital Marketing Analyst
    Home Page:
    The CTR will basis on user's intention. Try to focus on adding user interactive title and description ..
     
  6. Purush

    Purush Senior Member

    Joined:
    Jul 12, 2016
    Messages:
    1,163
    Likes Received:
    188
    Gender:
    Male
    Yes you should have got more visit. It's lesser
     
  7. sub001

    sub001 Regular Member

    Joined:
    Nov 17, 2016
    Messages:
    222
    Likes Received:
    56
    In most cases, yes. But don't over-generalize. Two examples...

    Example #1:
    Search query: gmail, facebook, etc.
    CTR at any position lower than #1 will be pretty much non-existent.

    Example #2:
    Search query: any query that fills the results page with Google stuff like videos, images, maps, local results, featured snippets, shopping, etc.... generally anything that pushes the organic results down the page.
    CTR at #5 will suffer dramatically compared to a page without all the Google crap.
     
  8. bigBozz

    bigBozz Newbie

    Joined:
    Jun 9, 2015
    Messages:
    26
    Likes Received:
    2
    ha, sorry no... I should have been more clear. 0.02%