CBO or ABO

tomaszy

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What do you choose usually when doing live leads ?
CBO with many ad sets (500-1000 usd a day on the campaign level) or ABO with many interests, broad and advantage plus ?

What I am doing usually is CBO with 10-15 ad sets and putting target cost . without any automated rules . I tried so many other things but target cost is the only thing that is balancing the high CPM of the CBO, but many leads feel like they are fake . a lot don't answer and it feels like bot traffic from Meta .
 
This situation is currently quite common. If the customer is like a bot, run and create that customer file and exclude or delete the LAL file. Find all possible options. good luck
 
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