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Capital Letters in Fb Ads [targeting]

Discussion in 'FaceBook' started by Snoopp, Nov 4, 2016.

  1. Snoopp

    Snoopp Newbie

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    Does it still matter whether the interest is written with uppercase or lowercase when targeting Fb Ads?

    I think Facebook has introduced some changes recently. :eek:
     
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  2. Snoopp

    Snoopp Newbie

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    Anybody?
     
  3. SpezzNacci

    SpezzNacci Regular Member

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    No it doesn't matter.
     
  4. BulletServers

    BulletServers Junior Member

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    create 2 ads and split test ?
    it depends on niche and the ad copy you are using :)
     
  5. Snoopp

    Snoopp Newbie

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    The thing is that I cannot see lowercase interests anymore when creating an audience :confused:...
     
  6. abuhanifa

    abuhanifa Senior Member

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    Uppercase ones are Broad Interests and Lower case ones are Narrow or Precise Interest.
     
  7. Snoopp

    Snoopp Newbie

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    Yeah I know that, but it seems that it doesn't matter anymore. I can see only Uppercase ones.