If I speak honestly from my own experience the best place for an apparel e-commerce store is Google Ads, closely followed by Meta Ads....... But the reason matters more than the platform.
Meta Ads worked differently and is very powerfully. Instagram and Facebook are where people discover fashion. Many buyers were not searching actively, but once they saw a good design or offer, they clicked and purchased. I trust Google Ads for intent and Meta Ads for discovery of the products range.