If I have a long tail keyword with essentially little to no competition (almost every result in the top 10 is PR0 with no backlinks), will it be possible to rank in, say, at least the top 5 within 2 months with nothing but a good article on that keyword? Or will I need to start learning about link building etc? In fact, is it possible to rank within 2 months at all or will it inevitably take longer than that? Thanks! EDIT: Thanks all. This is going to be my first online venture (as opposed to my usual offline ventures) and I'll admit that some of the things that have been said here have gone over my head a bit (my IM knowledge is admittedly minimal). So I'll look into all the backlinking stuff a bit more. Don't suppose anyone could give me a ballpark figure of how much I should expect to have to invest in this? Probably a difficult question to answer without more details, but funds are low right now and I don't want to spend all my time on this if I'm not going to have the money to back it up.