Building Localized Private Blog Networks

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[TD="class: alt1"]In this post, I will share a strategy that works extremely well for my local SEO clients. The service is essentially a done-for-you private blog network (PBN). Many PBN link builders have PBNs specific to a given niche. For example, an entire PBN dedicated to pet care, where all the sites have pet care-related content and link to pet care-related sites.

A localized PBN is similar, but different. In the same way that a niche-specific PBN would have expired domains that were previously related to a specific niche, a localized PBN has domains that were about a specific location. The location could be as simple as a small town or as big as a country.

The difference comes in when looking for the expired domains. Whereas with a niche-specific PBN you're finding old pages with content specific to a given niche, with a location-specific PBN you're looking for old pages with content specific to a location. So for example, if you have a client who builds custom mobile homes in Southern California, then you want to look for lots of pages with words of cities, towns, townships and counties in SoCal. Doing this will help you find lots of expired domains specific to those regions, which have location-specific backlinks.

It's a simple strategy, but I have yet to meet a single SEO who implements it. Most SEOs are so focused on the niche that they fail to consider location-relevance of their PBN domains.[/TD]
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This should work well, but the hard part would be finding relevant domains, especially for small towns. I am sure SEOs are using this method already, but such networks won't be open for sale in forums.

OnsetSEO said:

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[TD="class: alt1"]It's a simple strategy, but I have yet to meet a single SEO who implements it.[/TD]
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Really? I know of a couple that do this. It's a no-brainer if your clients are all in the same metro.

Its probably because its even harder to find exact location expired domains than it is to be niche relevant.

InsanelySane said:

Its probably because its even harder to find exact location expired domains than it is to be niche relevant.

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From what I've seen, most people don't actually wait for domains to expire for local PBNs; they build completely new sites and just juice them.

InsanelySane said:

Its probably because its even harder to find exact location expired domains than it is to be niche relevant.

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We do that with our clients and, to be honest, finding the domains is not as hard as one would think. You have to change up the tool you are using to find them but that is merely a tweak and not really a change.

It does work well, as the OP states, and is a good part of an overall local SEO ranking process for some of the tougher niches.

I do it with my clients too but I build a different PBN for location + niche. For example, different PBN for dentists in Atlanta, plumbers in Atlanta etc. So they work like a directory of that profession in that location instead of a pbn and looks like a real site too.

I think adding your site to Google local is 80% of your rent. Now, if you have a PBN network of sites that are all listed in Google local and show up in search results, that is where you can move the needle.