Now when I initially consider this topic, I can't say that many pros and cons come to mind aside from the obvious ones. Building a website from scratch: PROS: Complete control over the look,feel, and function over your website from beginning to end. CONS: Takes longer Using Wordpress: PROS: Much quicker, more fluid experience for the owner, plugins and all those goodies CONS: Themes sometimes have limitations (but of course solid knowledge in web design can solve this) That being said, what my main question is if either method has a direct affect on a website's ability to rank up and garner traffic in any way. From what I know I'd have to say no, but that's from what I know. Any interesting knowledge you guys have to share from your experiences?