BlackHat approach to promotions on Kickstarter

jsnow

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My friend and I have recently launched a Kickstarter campaign for a project we've been working on. We're now trying to promote it and I was wondering if you have any tips/suggestions on how to do that "backhat style". It seems that everyting I found so far is a bit outdated, as Kickstarter has changed a few of its practices (they don't have likes anymore, for example). Either way, here's the list of what we've done so far:


  1. We've ordered a few Fiverr gigs that offer pledges (by the way, if you have or know of a gig like this - please PM me, we found only a few);
  2. We've sent out 150 emails to sites and blogs that might feature us (we're going also going to contact all of them individually);
  3. We've sent out emails to all our contacts;
  4. We've pledged ourselves to create a visibility of interest;
  5. We've tweeted and shared on Facebook...

What else can we do?
 
Have big Twitter/FB/Instagram pages related to your niche shout you out.?
 
No :( Any ideas how to make that happen?
 
I think it's essential to have your social signals and it's a bit too late to say but to have follower base before you started with kickstarter would have helped with this.


And if I was you I would register fb page asap under your project name before someone else does.
 
I think it's essential to have your social signals and it's a bit too late to say but to have follower base before you started with kickstarter would have helped with this.


And if I was you I would register fb page asap under your project name before someone else does.

If this Kazopark thing blows up that facebook page would be a goldmine :p

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Just hit my 100th post! Woohoo :p
 
@Licious - we do have a FB page and we did do our homework. The thing is - that's just not enough.

@EveCarp - congrats on the 100th post ;) However, I don't see how the FB page is going to be a goldmine. The actual Kickstarter page - yes, but FN page...
 
You really should have started advertising and hyping BEFORE you release it on kickstarter! 4-6 weeks of none stop marketing beforehand, and then updates every few days once it's underway. easy!
 
Well, we've actually did reach our goal. The problem is that almost all of the backers are corporate - people interested in advertising withing the game. We still have no media exposure. Any advise on how to do that?
 
you reached your goal,, congrats on that. You need to hire a pr company or do the pr yourself. Contact local news outlets, they usually love stories like this.
 
Press Releases. Have a look in the BST section theres guys that will syndicate and distribute a PR for $27

Write your own releases hype it up. "New Virtual World Game Has Kickstarter Investors Fighting to Invest"-----------"Kickstarter Insanity as New Virtual World Game is over Funded in under 24hrs"-----" New Game Project shuns traditonal funding model and hits Gold on Kickstarter". etc etc
 
We tried, nobody takes us. Nobody says why either...
 
Press Releases. Have a look in the BST section theres guys that will syndicate and distribute a PR for $27

Write your own releases hype it up. "New Virtual World Game Has Kickstarter Investors Fighting to Invest"-----------"Kickstarter Insanity as New Virtual World Game is over Funded in under 24hrs"-----" New Game Project shuns traditonal funding model and hits Gold on Kickstarter". etc etc
This is actually very good :) Thank you!
 
If you're interested to exchange some Kickstarter backer emails, let me know. I have plenty

Please stop bumping old threads, this one hasn't been responded to for 4 years!!
 
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