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BlackHat approach to promotions on Kickstarter

Discussion in 'Social Networking Sites' started by jsnow, Jun 20, 2013.

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  1. jsnow

    jsnow Registered Member

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    My friend and I have recently launched a Kickstarter campaign for a project we've been working on. We're now trying to promote it and I was wondering if you have any tips/suggestions on how to do that "backhat style". It seems that everyting I found so far is a bit outdated, as Kickstarter has changed a few of its practices (they don't have likes anymore, for example). Either way, here's the list of what we've done so far:


    1. We've ordered a few Fiverr gigs that offer pledges (by the way, if you have or know of a gig like this - please PM me, we found only a few);
    2. We've sent out 150 emails to sites and blogs that might feature us (we're going also going to contact all of them individually);
    3. We've sent out emails to all our contacts;
    4. We've pledged ourselves to create a visibility of interest;
    5. We've tweeted and shared on Facebook...

    What else can we do?
     
  2. EveCarp

    EveCarp Regular Member

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    Have big Twitter/FB/Instagram pages related to your niche shout you out.?
     
  3. jsnow

    jsnow Registered Member

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    No :( Any ideas how to make that happen?
     
  4. Licious

    Licious Registered Member

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    I think it's essential to have your social signals and it's a bit too late to say but to have follower base before you started with kickstarter would have helped with this.


    And if I was you I would register fb page asap under your project name before someone else does.
     
  5. EveCarp

    EveCarp Regular Member

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    If this Kazopark thing blows up that facebook page would be a goldmine :p

    [​IMG]

    Just hit my 100th post! Woohoo :p
     
  6. jsnow

    jsnow Registered Member

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    @Licious - we do have a FB page and we did do our homework. The thing is - that's just not enough.

    @EveCarp - congrats on the 100th post ;) However, I don't see how the FB page is going to be a goldmine. The actual Kickstarter page - yes, but FN page...
     
  7. Alpha.

    Alpha. Power Member

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    You really should have started advertising and hyping BEFORE you release it on kickstarter! 4-6 weeks of none stop marketing beforehand, and then updates every few days once it's underway. easy!
     
  8. jsnow

    jsnow Registered Member

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    Well, we've actually did reach our goal. The problem is that almost all of the backers are corporate - people interested in advertising withing the game. We still have no media exposure. Any advise on how to do that?
     
  9. b1step-ahead

    b1step-ahead Power Member

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    you reached your goal,, congrats on that. You need to hire a pr company or do the pr yourself. Contact local news outlets, they usually love stories like this.
     
  10. Duffers5000

    Duffers5000 Elite Member

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    Press Releases. Have a look in the BST section theres guys that will syndicate and distribute a PR for $27

    Write your own releases hype it up. "New Virtual World Game Has Kickstarter Investors Fighting to Invest"-----------"Kickstarter Insanity as New Virtual World Game is over Funded in under 24hrs"-----" New Game Project shuns traditonal funding model and hits Gold on Kickstarter". etc etc
     
  11. jsnow

    jsnow Registered Member

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    We tried, nobody takes us. Nobody says why either...
     
  12. jsnow

    jsnow Registered Member

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    This is actually very good :) Thank you!
     
  13. jsnow

    jsnow Registered Member

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