Biggest mistake i see make is changing campaigns too fast without enough data. A lot of people also focus only on clicks and ignore landing page or conversion tracking issues.
I thought more traffic was better, but I paid for lots of clicks from people who weren’t interested. Start with specific keywords and use negative keywords early.
I'm also a beginner and i think the biggest mistake is scaling too fast without testing just start small and make sure to track data and also optimize based on results before increasing the budget.
from my experience biggest mistake is spending too fast without proper testing and i believe start with a small budget and track conversions and also test different audiences and only see what’s actually working.
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