Biggest Mistakes Beginners Make in PPC Ads?

Biggest mistake i see make is changing campaigns too fast without enough data. A lot of people also focus only on clicks and ignore landing page or conversion tracking issues.
 
I thought more traffic was better, but I paid for lots of clicks from people who weren’t interested. Start with specific keywords and use negative keywords early.
 
Many people ignore landing page quality and only focus on the ads. even good ads struggle if the website looks slow, confusing or untrustworthy.
 
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