Best way to approach customer directly

Hansj80

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So I got hold of an list of websites and their email adress... nothing special so far.... however this list contains websites that have some security issue with it either out of date or leaks. The owners don't know about this. So i want to approach then and report the issue and offer services to either fix it or maintain it.

So I have several ways to do this.
- Direct email
- Cold calling
- contact form on their site.
- old school sending a letter

My first guess was to approach them through their contact form as it is 100% that it hits their inbox and the content of the email can be more vague like "I happened to come across your site and noticed some security issues, I happen to work with this kind of sites and help fix them bla bla bla"

however maybe others have better ideas on how to approach this ?
 
Advertise somewhere new. Research publications that would appeal to your target market
 
The issue with emailing I could see is that people will think it’s an automated message, one of those I am a marketing company and realise that you are not on top on Google, that kind of email.
I would vote calling them, having another person even if they don’t recognise your voice on the other line will be more personal.
Good luck
So I got hold of an list of websites and their email adress... nothing special so far.... however this list contains websites that have some security issue with it either out of date or leaks. The owners don't know about this. So i want to approach then and report the issue and offer services to either fix it or maintain it.

So I have several ways to do this.
- Direct email
- Cold calling
- contact form on their site.
- old school sending a letter

My first guess was to approach them through their contact form as it is 100% that it hits their inbox and the content of the email can be more vague like "I happened to come across your site and noticed some security issues, I happen to work with this kind of sites and help fix them bla bla bla"

however maybe others have better ideas on how to approach this ?
 
Honestly - I think calling is pretty effective.

I used to work at a cold-calling company and these telemarketing guys would bring in tons of leads.

That's why cold-calling centers exist, right?

(I'm terrible at cold-calling, but I honestly think it's an effective method if you're good with sales/people)

The second after cold-calling, I would say direct email! :)
 
Honestly - I think calling is pretty effective.

I used to work at a cold-calling company and these telemarketing guys would bring in tons of leads.

That's why cold-calling centers exist, right?

(I'm terrible at cold-calling, but I honestly think it's an effective method if you're good with sales/people)

The second after cold-calling, I would say direct email! :)

Would cold calling not need at least some sort of pitching script ? Any guides/links on that?
 
Best way to approach customer directly

maybe others have better ideas on how to approach this ?

Face to face.

They don't like it when you sneak up on them from behind and say boo.
 
Calling seems like the best method until now. There are still many businesses that have emails and they don't really check them out and stuff and if you can make them feel that you're actually offering them something good, they will definitely ask you to work.
 
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