For site structure I was wondering if I should: Post an article and use it as a homepage (then internally link my content within to pass link Juice) OR Should list all my money making articles within featured post blocks (that way it looks like a nice landing page for users to navigate through, also passing link Juice specifically to just those articles) ? For content, I was thinking of writing several articles to rank for every keyword within my niche's keyword. I've been reading that longer content does better in ranking in google. Also I've read that less articles on your website improves SEO. Should I write a long article and include those other keywords as H2 sections in my article? OR Write articles for each of the keywords then internally link it to my main keyword?