Guntater
Regular Member
- Dec 1, 2021
- 395
- 418
Just a friendly reminder for beginner SEO guys. Google has posted an update to its Best Practices document. Here's the rundown:
- Crawlable Links (links in other formats won't get processed Google's crawlers):
- Google can parse and extract links from <a> elements with a href attribute:
<a href="https://example.com">Example</a> - So don't do this:
<a>Example</a> - Also, Google can't retrieve URLs from <a> elements with other tags that perform as links because of script events, such as:
<a href="#" onclick="someFunction()">Example</a>
- Google can parse and extract links from <a> elements with a href attribute:
- Anchor Text (the visible text of a link):
- Place anchor text between <a> elements that Google can crawl.
- Make it descriptive, concise, and relevant to what you're linking to.
- Good example:
<a href="https://example.com">Learn more about our products</a> - Don't do this:
<a>Example</a>
<a href="https://example.com">Click here</a>
- Internal Links:
- If you have stuff on your site could help your readers understand your page? Link to them (at least one if you care about that page).
- Aside from that, no specific number of links needed!
- External Links:
- Link to other sites to establish trustworthiness (as long as those links make sense).
- Nofollow example for spammy links:
<a href="https://example.com" rel="nofollow">Example</a> - Paid links example:
<a href="https://example.com" rel="sponsored">Example</a>