Focus on the Long Tail
During the first few phases of an SEO campaign the focus is usually on the major keywords and phrases. These will be linked to the most important pages on the website. It's usually the rankings of these key pages that plateau first.
When this happens, the best approach is to cast your net wider. This means focusing your efforts on the long tail.
Long-tail search rankings can often be just, if not more, valuable than your major keywords and phrases. They have lower competition, are more specific and, if chosen well, can be extremely action oriented.
During the first few phases of an SEO campaign the focus is usually on the major keywords and phrases. These will be linked to the most important pages on the website. It's usually the rankings of these key pages that plateau first.
When this happens, the best approach is to cast your net wider. This means focusing your efforts on the long tail.
Long-tail search rankings can often be just, if not more, valuable than your major keywords and phrases. They have lower competition, are more specific and, if chosen well, can be extremely action oriented.
pinkypal30
Newbie
- Jul 23, 2014
- 4
- 0
Good, Your Article is very helpful regarding newbie people in SEO.
mitchellpsmith
Junior Member
- Jun 29, 2010
- 114
- 14
That's a great guidelines to consider. For all newbies out there! You should check this out. You will have a good start here.
coolandcalm1980
Newbie
- Jul 19, 2014
- 8
- 6
great post. very helpful for us Noobs
SearchVandal
Newbie
- Jul 21, 2014
- 28
- 5
Thanks for writing this post, some great information that I'll be using to improve my sites rank.
goldemblem
Newbie
- May 30, 2014
- 25
- 0
Very useful, thanks 
