Thanks GreyWolf, this is great advice. I am an old dog ready to learn new tricks. I am starting my own company in the business to business world. I am building a website in my niche market to manufacturing and industrial companies. I am trying to make my website become the go to place for the product lines I represent. I can create some original content, but I was considering using a content generator like The Best Spinner to help increase the content quickly on my site. The term Black Hat has some negative issues associated with it. How risky is using black hat tools? After all, marketing has always been about embellishing a little bit. Look forward to your opinion, thanks