Hey guys, I am new to SEO and I have a question for you. I understand that when creating backlinks, you can't have the anchor text be exactly the same on multiple links. For example, you should have your links as follows The anchor text for a link is the text that appears in a browser for that link. In my above example, both backlinks link to the same destination but have different texts. Would this be a good practice? I've also read in Google's SEO guide that anchor text should be relevant to the web page its linking to. For example isn't an option, because the anchor text has absolutely nothing to do with the linked website. I also, understand that you should not use generic terms in the anchor text. According to Google, that is to be avoided. To summarize, all of this confuses me and I'm not sure which standards to follow while building backlinks. Can anyone confirm or deny this? Thank you.