Audit rapport / research / website for SEO optimization cliënt

Hi guys,

I am finding my way in SEO thanks to a lot of great members here. Recently i am landing clients which ofcourse I am very thrilled about. Just now I had an appointment at a bigger potential client who asked me to do a complete audit of his website on how he can improve his SEO and to come up with a plan for SEO untill the end of this year. Has anyone here have any experience which such an audit and what to look out for. At the moment I asked his google analytics account as well as webmaster tools for extra info and consider looking into:

- Keyword research
- Competition research
- Site speed
- Is the website optimized for mobile/tablet
- Anchors / backlinks (current)
- Site optimization in the form of landing pages
- Site optimization by using keywords in text h1 h2 h3
- Internal linking structure
- Chat function on website

Any more ideas?

If you want to do an authoritative audit you need to consider all the following areas (not a complete list) and in each area there is at least a 100 things to consider... so a complete audit could easily have thousands of checkpoints.

1. Bing Webmaster Tools
2. Google Analytics
3. Google Quality Rating
4. Google Search Console
5. Google Trends
6. Google Webmaster Guidelines
7. Link Building
8. Penguin
9. Press Release
10. Panda
11. Discovery
12. Pruning
13. Schema
14. Social
15. Traffic
16. Domain
17. Serp
18. Local SEO
19. Keyword Correlation
20. WordPress
21. Marketing Plan
22. Image SEO
23. Website Research
24. Development Quality
25. Feeds
26. Technology Stack
27. Custom Issues
28. Brand Items
29. Negative SEO
30. Https Migration
31. Domain Migration
32. International SEO
33. SEO Tools
34. Paid SEO Tools
35. SEO Interview Questions
36. AU Local Citation
37. CA Local Citation
38. UK Local Citations
39. US Local Citations
40. Safe Search Sources
41. Ethnic Citations
42. Local Data Aggregators
43. Local Event Citations
44. Search Engine Sources
45. Syndicated Search Sources
46. App Indexing
47. Mobile SEO
48. Content Marketing
49. Redirects .htaccess
50. Page Rank Sculpting
51. Algorithms
52. On Page Factors
53. Off Page Factors
54. Glossary
55. Robots.txt
56. Keyword Research
57. Google Tag Manager
58. Server logs
59. AMP

validseo said:

If you want to do an authoritative audit you need to consider all the following areas (not a complete list) and in each area there is at least a 100 things to consider... so a complete audit could easily have thousands of checkpoints.

1. Bing Webmaster Tools
2. Google Analytics
3. Google Quality Rating
4. Google Search Console
5. Google Trends
6. Google Webmaster Guidelines
7. Link Building
8. Penguin
9. Press Release
10. Panda
11. Discovery
12. Pruning
13. Schema
14. Social
15. Traffic
16. Domain
17. Serp
18. Local SEO
19. Keyword Correlation
20. WordPress
21. Marketing Plan
22. Image SEO
23. Website Research
24. Development Quality
25. Feeds
26. Technology Stack
27. Custom Issues
28. Brand Items
29. Negative SEO
30. Https Migration
31. Domain Migration
32. International SEO
33. SEO Tools
34. Paid SEO Tools
35. SEO Interview Questions
36. AU Local Citation
37. CA Local Citation
38. UK Local Citations
39. US Local Citations
40. Safe Search Sources
41. Ethnic Citations
42. Local Data Aggregators
43. Local Event Citations
44. Search Engine Sources
45. Syndicated Search Sources
46. App Indexing
47. Mobile SEO
48. Content Marketing
49. Redirects .htaccess
50. Page Rank Sculpting
51. Algorithms
52. On Page Factors
53. Off Page Factors
54. Glossary
55. Robots.txt
56. Keyword Research
57. Google Tag Manager
58. Server logs
59. AMP

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Looks like i got my work cut out for me

Any tools you guys recommend using for the audit?

Try to use RAnkAtive software it has a powerful site auditor it can check
Titles and Descriptions
URL Structure
Text formatting
Content
Internal linking
Images
Broken links
User friendliness
Page speed
Website structure
and many other things

High5ociety said:

Any tools you guys recommend using for the audit?

Click to expand...

Hi there! I`d recommend WesbiteAuditor (am a big fan myself). It`s less pricey than ScreamingFrog, for instance, but same comprehensive. Covers all the points you`ve listed, and lots of other cool stuff like indexation and crawlability issues, all kinds of tech issues, and runs the optimization audit in comparison to top competitors.

High5ociety said:

Any tools you guys recommend using for the audit?

Click to expand...

Hi there! I`d recommend WesbiteAuditor (am a big fan myself). It`s less pricey than ScreamingFrog, for instance, but same comprehensive. Covers all the points you`ve listed, and lots of other cool stuff like indexation and crawlability issues, all kinds of tech issues, and runs the optimization audit in comparison to top competitors.

Will look into it thanks!