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Audit rapport / research / website for SEO optimization cliënt

Discussion in 'White Hat SEO' started by High5ociety, Feb 14, 2017.

  1. High5ociety

    High5ociety Junior Member

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    Hi guys,

    I am finding my way in SEO thanks to a lot of great members here. Recently i am landing clients which ofcourse I am very thrilled about. Just now I had an appointment at a bigger potential client who asked me to do a complete audit of his website on how he can improve his SEO and to come up with a plan for SEO untill the end of this year. Has anyone here have any experience which such an audit and what to look out for. At the moment I asked his google analytics account as well as webmaster tools for extra info and consider looking into:

    - Keyword research
    - Competition research
    - Site speed
    - Is the website optimized for mobile/tablet
    - Anchors / backlinks (current)
    - Site optimization in the form of landing pages
    - Site optimization by using keywords in text h1 h2 h3
    - Internal linking structure
    - Chat function on website

    Any more ideas?
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    If you want to do an authoritative audit you need to consider all the following areas (not a complete list) and in each area there is at least a 100 things to consider... so a complete audit could easily have thousands of checkpoints.
    1. Bing Webmaster Tools
    2. Google Analytics
    3. Google Quality Rating
    4. Google Search Console
    5. Google Trends
    6. Google Webmaster Guidelines
    7. Link Building
    8. Penguin
    9. Press Release
    10. Panda
    11. Discovery
    12. Pruning
    13. Schema
    14. Social
    15. Traffic
    16. Domain
    17. Serp
    18. Local SEO
    19. Keyword Correlation
    20. WordPress
    21. Marketing Plan
    22. Image SEO
    23. Website Research
    24. Development Quality
    25. Feeds
    26. Technology Stack
    27. Custom Issues
    28. Brand Items
    29. Negative SEO
    30. Https Migration
    31. Domain Migration
    32. International SEO
    33. SEO Tools
    34. Paid SEO Tools
    35. SEO Interview Questions
    36. AU Local Citation
    37. CA Local Citation
    38. UK Local Citations
    39. US Local Citations
    40. Safe Search Sources
    41. Ethnic Citations
    42. Local Data Aggregators
    43. Local Event Citations
    44. Search Engine Sources
    45. Syndicated Search Sources
    46. App Indexing
    47. Mobile SEO
    48. Content Marketing
    49. Redirects .htaccess
    50. Page Rank Sculpting
    51. Algorithms
    52. On Page Factors
    53. Off Page Factors
    54. Glossary
    55. Robots.txt
    56. Keyword Research
    57. Google Tag Manager
    58. Server logs
    59. AMP
     
    • Thanks Thanks x 1
    Last edited: Feb 14, 2017
  3. High5ociety

    High5ociety Junior Member

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    Looks like i got my work cut out for me :)
     
  4. High5ociety

    High5ociety Junior Member

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    Any tools you guys recommend using for the audit?
     
  5. nickchernets

    nickchernets Jr. VIP Jr. VIP

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    Try to use RAnkAtive software it has a powerful site auditor it can check
    Titles and Descriptions
    URL Structure
    Text formatting
    Content
    Internal linking
    Images
    Broken links
    User friendliness
    Page speed
    Website structure
    and many other things
     
  6. DKolen

    DKolen Registered Member

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    Hi there! I`d recommend WesbiteAuditor (am a big fan myself). It`s less pricey than ScreamingFrog, for instance, but same comprehensive. Covers all the points you`ve listed, and lots of other cool stuff like indexation and crawlability issues, all kinds of tech issues, and runs the optimization audit in comparison to top competitors.
     
  7. DKolen

    DKolen Registered Member

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    Hi there! I`d recommend WesbiteAuditor (am a big fan myself). It`s less pricey than ScreamingFrog, for instance, but same comprehensive. Covers all the points you`ve listed, and lots of other cool stuff like indexation and crawlability issues, all kinds of tech issues, and runs the optimization audit in comparison to top competitors.
     
  8. High5ociety

    High5ociety Junior Member

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    Will look into it thanks!