Hi guys, I am finding my way in SEO thanks to a lot of great members here. Recently i am landing clients which ofcourse I am very thrilled about. Just now I had an appointment at a bigger potential client who asked me to do a complete audit of his website on how he can improve his SEO and to come up with a plan for SEO untill the end of this year. Has anyone here have any experience which such an audit and what to look out for. At the moment I asked his google analytics account as well as webmaster tools for extra info and consider looking into: - Keyword research - Competition research - Site speed - Is the website optimized for mobile/tablet - Anchors / backlinks (current) - Site optimization in the form of landing pages - Site optimization by using keywords in text h1 h2 h3 - Internal linking structure - Chat function on website Any more ideas?