Ask me anything about Facebook Ads 2020

HashSlingingSalesman said:

Do you use Cbo’s or adset level budgets?

if so when and why

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AdSet-level budgeting is the beste when you're testing different audiences (with similar sizes), because the CBO often skews the test, giving more budget to one audience over others.

Once you've found the best audience(s), CBO is a good alternative to leverage yout investment.

PrivateSMM said:

any advice for getting lowest CPC and highest CTR ?

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test new creatives every 2-3 weeks at most. it's normal for creatives to lose performance, even the good ones, that's why they should always be renewed, like TV commercials. the best creatives are those that "talk" to whoever is reading/listening to, don't make creatives that look like flyers.

vallonshh said:

Best offer types for fb ?

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