Not sure if you've used it, but do you find it better than using FB's filters for choosing demographic? Or possibly using both? Not sure havent done much into FB ads yet..
Ask me anything about Facebook Ads 2019
- Thread starter Drought
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Drought
Regular Member
- Jul 9, 2013
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Lookalike audiences are almost always going to out-perform Interest-based targeting. The more targeted you can be with your Lookalike audiences, the better (ie. target people who have actually bought from you)
tarman5490
Junior Member
- Nov 5, 2014
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is it true that to have global pages you need to big ad spender??
ive read that the reason it is not available to everyone is because you have to have an ad manager which you only get if you spend tens of thousands per month.
is this true?
ive read that the reason it is not available to everyone is because you have to have an ad manager which you only get if you spend tens of thousands per month.
is this true?
Drought
Regular Member
- Jul 9, 2013
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It has nothing to do with ad spend, it's just a feature that's being rolled out slowly.
tarman5490
Junior Member
- Nov 5, 2014
- 198
- 56
is there anything one can do to make it become available quicker for themselves?
Drought
Regular Member
- Jul 9, 2013
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Not that I know of unfortunately
Yes it can. One recommendation I've heard is to change the ad set budget to something like $0.01. This will still affect the learning but in less of an effect of disabling the ad set.
chickab00m
Newbie
- Apr 6, 2019
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What are the significant differences between your B2C & B2B campaigns? What strategies have you found to work best for each?
Drought
Regular Member
- Jul 9, 2013
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B2C is usually fairly straightforward just because you can go direct to purchase. ROI then is much easier to track just because it's right there in Facebook. Oh 2:1 ROAS easy let's scale up. B2B is not quite so simple, and usually involves a LOT of downfunnel tracking of leads and going back-and-forth with clients. That, and sales cycles are longer. Some clients it takes them 90+ days to convert leads. So with B2B it's a constant battle of trying to balance our cost-per-lead (trying to get it as low as possible) and then maintaining lead quality (leads that will actually purchase vs. unresponsive)
chickab00m
Newbie
- Apr 6, 2019
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Thanks for answering! I've definitely noticed the importance of the downfunnel in b2b, which can get pretty messy without a good funnel strategy.
If you have time to respond...how are you storing the data (excel, saas product, etc) you're collecting for experiments/live campaigns? What variables should I be recording in my experiments to decide if a campaign is suitable to fully go live?
Drought
Regular Member
- Jul 9, 2013
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What data are you referring to? If you're talking about downfunnel statistics I generally don't handle that, and simply correspond with the client to hear their findings.
Is 3g/4g better than residental proxy ? SHould we use 3g of our mobile phones or buy mobile 3g internet USB stick?
it more depends on account quality and warmup process rather than residential vs 4g (DC vs RD is different thing). And you won't find an answer for warmup process or good account source.
SEO Architect
Newbie
- Apr 9, 2019
- 41
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Hi. How do you rate facebook ads with other marketing platforms when it comes to travel niche. I have a travel service to promote and your feedback will be handy.
Thanks
Thanks
Drought
Regular Member
- Jul 9, 2013
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For travel FB ads are probably your best bet, just considering how competitive AdWords searches are.
No, not really
Skin care works great, you just need to have the right audience and ad.
kakaf
Newbie
- Sep 10, 2017
- 1
- 0
Title says everything
I currently manage $50,000/month in ad spend for a variety of clients. Mostly eCommerce and lead gen for blogs and service providers. Happy to help however I can
I'm running an e-commerce business where I spend the same amount on Facebook ads every month. When we started we only had 2-3 products with distinct difference in audience.
Example:
Product 1 = Women, 40-65, Beauty
Product 2 = All, 25-65, Pets/Cats/Dogs
Product 3 = All, 25-65, Kitchenware/Cooking
At this point it was easy to exclude the interests on each ad-set to avoid overlap. Very good results and only video ads as carousel och video format.
Now we got 50+ products but want to push 10 of them on Facebook, each one separate ads explained above. The only thing is that many of these have same audience and almost all products is something that everyone would buy. So the dream scenario would be to have 10 video ads, one for each product and target audience "All, 25-65, Sweden, All placements, Conversion: Purchase". But of course this isn't possible since they all would overlap.
What do you think is the best way to have all 10 products running without overlapping? Split regions into 10 and circulate on a daily basis? Split ages 25-65 into 5 smaller parts and also separate men and women?
How would you do in a similar situation?
SEO Architect
Newbie
- Apr 9, 2019
- 41
- 18
Sounds convincing.
It would be great if you could tell what should be my daily spending cap initially, target region, any other tip, considering its a travel website i want to promote. Thanks
Title says everything
I currently manage $50,000/month in ad spend for a variety of clients. Mostly eCommerce and lead gen for blogs and service providers. Happy to help however I can
I'm working with a client who would like to target members of specific facebook groups and who like specific pages. I've found tools that take the names from a group, and then another tool that will match them up with linkedin to take public email addresses to create a custom audience. But it's not very effective - less than 10% of them came up. How can I do this?