dannyhw
Senior Member
- Jul 16, 2008
- 979
- 476
Article marketing is kind of like its own little world where it seems like people forget about what's just sensible SEO and marketing. Lots of good info in this thread but I guess a few things could be clarified.
Doing it for link building works, but IMO it's not a good way to use your time. You need good quality articles for EZA and that sort of site so you're going to end up doing a lot of writing for an article that probably won't actually drive any traffic. You can bulk submit to other directories, but those are very low quality sites. There are plenty of cheaper or faster ways to build links.
The real great thing about articles when done right is that you can rank a page on ezinearticles very easily if you're targeting a low competition keyword. If you can do really good link building you can target higher competition keywords. I've done huge studies on this and there are a lot of people winning on great terms doing just that.
The winning formula is really just combining a few factors.
Whether or not you do a direct redirect or set up a sales page depends on how well your keywords and product match and whether or not your article can presell your product. If it's a product review and you provide a link to what you claim is the best source for that product, you obviously don't need any sales page. You might have an article explaining what to look for in x type of product then lead them to a page comparing several things they can buy. It just has to make sense, and SO MANY ARTICLES ON THESE SITES DO NOT FOLLOW THESE RULES.
DO NOT write an article for the sake of ranking on a keyword that doesn't seamlessly lead to a click on your link. You may assume that if you can rank and provide some info you'll be bound to get some clicks but this just doesn't work. Either you lead them in, or the visitor is useless.
Doing it for link building works, but IMO it's not a good way to use your time. You need good quality articles for EZA and that sort of site so you're going to end up doing a lot of writing for an article that probably won't actually drive any traffic. You can bulk submit to other directories, but those are very low quality sites. There are plenty of cheaper or faster ways to build links.
The real great thing about articles when done right is that you can rank a page on ezinearticles very easily if you're targeting a low competition keyword. If you can do really good link building you can target higher competition keywords. I've done huge studies on this and there are a lot of people winning on great terms doing just that.
The winning formula is really just combining a few factors.
- Low competition, decent volume keyword.
- An affiliate product or products that is targeted to the keyword.
- An article that seamlessly leads into a click on your link.
Whether or not you do a direct redirect or set up a sales page depends on how well your keywords and product match and whether or not your article can presell your product. If it's a product review and you provide a link to what you claim is the best source for that product, you obviously don't need any sales page. You might have an article explaining what to look for in x type of product then lead them to a page comparing several things they can buy. It just has to make sense, and SO MANY ARTICLES ON THESE SITES DO NOT FOLLOW THESE RULES.
DO NOT write an article for the sake of ranking on a keyword that doesn't seamlessly lead to a click on your link. You may assume that if you can rank and provide some info you'll be bound to get some clicks but this just doesn't work. Either you lead them in, or the visitor is useless.
