Are you using Google Trends?

Hello fellow BHW community,

I'm trying to learn more about the uses of Google Trends for all things marketing. Specifically, I wonder how you use Google Trends to find new emerging targets or what tools have in your reportoire which creatively use Google Trends Data for your marketing efforts.

If you know any good articles about that topic, feel free to share them too!

Note that it doesn't have to be limited to SEO. Whatever marketing efforts benefit from Google Trends Data, I'd like to know more about.

Thank you in advance!

warm regards,
neocortx

I use Google trends all the time to compare relative popularity of search terms

Like this example for semiprecious jewelry:


I also use it to find the most efficient keyword variant to target:


And of course you always want to compare singular and plural forms because the popular option frequently changes from niche to niche:





Other people who market internationally also check english versus foreign language versions of keywords. But you have to get into the targeting features to do this properly.

Hey Validseo,

Thank you very much for your insights. *makes notes* I appreciate it!

warm regards,
neocortx