Are you noticing Google Algorithm Update?
- Thread starter unknownmehed
- Start date
9angles
Newbie
- Jul 10, 2019
- 4
- 5
Hello BHW! Just a few notes on BERT based on published info and my own work.
My trackers have seen significant movement in some areas. Certainly in areas with lower quality content. Everything you could ever want to know about BERT (Bidirectional Encoder Representations from Transformers) is freely available; Google open-sourced it!
It is a natural language processing (NLP), pre-trainer. Pre-training is a technique for preparing machine learning data in advance and then tuning it when you implement it within a system, as opposed to training/teaching your system from scratch).
It has a variety of potential applications with specific strengths in language disambiguation: figuring out what people want (query interpretation) and figuring out what people mean (website content interpretation).
So, in Google's own words they developed BERT out of their work with transformers (language models that look at the way individual words relate to word groups like sentences, etc.). Google also states that about 10% of queries will be affected however I suspect that the actual figures will be much higher especially over time (its machine learning tech and it's going to keep learning).
My own experiments with BERT have proven fruitful; especially in terms of personal applications like internal search engines across knowledgebases.
SEO Takeaways:
More Info:
https://www.blog.google/products/search/search-language-understanding-bert/
https://ai.googleblog.com/2017/08/transformer-novel-neural-network.html
Some pre-trained models and code can be found here: https://github.com/google-research/bert
Cheers!
9angles
My trackers have seen significant movement in some areas. Certainly in areas with lower quality content. Everything you could ever want to know about BERT (Bidirectional Encoder Representations from Transformers) is freely available; Google open-sourced it!
It is a natural language processing (NLP), pre-trainer. Pre-training is a technique for preparing machine learning data in advance and then tuning it when you implement it within a system, as opposed to training/teaching your system from scratch).
It has a variety of potential applications with specific strengths in language disambiguation: figuring out what people want (query interpretation) and figuring out what people mean (website content interpretation).
So, in Google's own words they developed BERT out of their work with transformers (language models that look at the way individual words relate to word groups like sentences, etc.). Google also states that about 10% of queries will be affected however I suspect that the actual figures will be much higher especially over time (its machine learning tech and it's going to keep learning).
My own experiments with BERT have proven fruitful; especially in terms of personal applications like internal search engines across knowledgebases.
SEO Takeaways:
- This update means greater accountability for content quality: focus on sound grammatical structure and sentences that communicate clearly!
- This update also means better-targeted traffic: so revisit your core keyword research and look at those conversion-ready searches!
- Also in regards to keyword research, it's worth taking a look at your core concepts from scratch to see if any new search phrases are showing up as worthy targets for optimization.
More Info:
https://www.blog.google/products/search/search-language-understanding-bert/
https://ai.googleblog.com/2017/08/transformer-novel-neural-network.html
Some pre-trained models and code can be found here: https://github.com/google-research/bert
Cheers!
9angles
Preon
Senior Member
- Apr 6, 2016
- 992
- 1,724
But this shake up in Serps wasnt BERT related. Why does everyone keep saying its BERT. John Mueller himself said drops in rankings where probably related to another update that hit on the 7th, not BERT.Hello BHW! Just a few notes on BERT based on published info and my own work.
My trackers have seen significant movement in some areas. Certainly in areas with lower quality content. Everything you could ever want to know about BERT (Bidirectional Encoder Representations from Transformers) is freely available; Google open-sourced it!
It is a natural language processing (NLP), pre-trainer. Pre-training is a technique for preparing machine learning data in advance and then tuning it when you implement it within a system, as opposed to training/teaching your system from scratch).
It has a variety of potential applications with specific strengths in language disambiguation: figuring out what people want (query interpretation) and figuring out what people mean (website content interpretation).
So, in Google's own words they developed BERT out of their work with transformers (language models that look at the way individual words relate to word groups like sentences, etc.). Google also states that about 10% of queries will be affected however I suspect that the actual figures will be much higher especially over time (its machine learning tech and it's going to keep learning).
My own experiments with BERT have proven fruitful; especially in terms of personal applications like internal search engines across knowledgebases.
SEO Takeaways:
- This update means greater accountability for content quality: focus on sound grammatical structure and sentences that communicate clearly!
- This update also means better-targeted traffic: so revisit your core keyword research and look at those conversion-ready searches!
- Also in regards to keyword research, it's worth taking a look at your core concepts from scratch to see if any new search phrases are showing up as worthy targets for optimization.
More Info:
https://www.blog.google/products/search/search-language-understanding-bert/
https://ai.googleblog.com/2017/08/transformer-novel-neural-network.html
Some pre-trained models and code can be found here: https://github.com/google-research/bert
Cheers!
9angles
littlefiljohn
Newbie
- Dec 2, 2012
- 33
- 5
Can you please tell me the name of this tool?I won't complain
hoangvinhcbvn
Regular Member
- Jun 12, 2014
- 493
- 187
traffic of my website start to dropped. but that's weird because keywords is still rank. :/
incognito19
Registered Member
- Jan 5, 2011
- 81
- 27
Not recovered from the Sep 2019 update, still same low levels. New update making no difference on most of my sites (tech + health niches in Spanish).
Thanks Vig. This makes perfect sense. i can see for one thing at least, have some photo galleries and a way to entice people to click though it. Maybe some Youtube related video embeds will help as well.
hieptran3v
Newbie
- Nov 23, 2019
- 1
- 0
I have been up to 40% off for this update. I have seen branded websites grow up on my top
It looks like part of the November update was related to links:
https://www.seroundtable.com/google-november-updates-links-28600.html
Those of you who lost traffic might try to clean up the links and see if there is an improvement. If the video he specifically talks about unnatural links via recommendation widgets and goes on saying ".. other link building tactics..."
https://www.seroundtable.com/google-november-updates-links-28600.html
Those of you who lost traffic might try to clean up the links and see if there is an improvement. If the video he specifically talks about unnatural links via recommendation widgets and goes on saying ".. other link building tactics..."
Seraphiel
Registered Member
- Jul 1, 2018
- 70
- 39
Being that he said something else last time they asked a similar question I am gonna call bullshit on that.
Enough sites to tell you it's not links that are the cause. I have seen websites with ipsum lorem text still in their home page get on first place in ranking for several hours in a day this month.
Hell if anything it seems like websites with bad links are doing better all of a sudden.
Google messed up, and won't at least admit they have messed up. Some results in the European health niches are actually dangerous websites with bad info.
SearchEnginers
Regular Member
- Dec 25, 2018
- 246
- 43
Lost more traffic and keyword drop too.
agree, I think the new update is about backlink..
I clearly said: '... PART of November update was related to links' Whether that's true or not no one knows for sure but at least some people have something to work with. If links aren't the problem they can focus on something else like on-page SEO.
Seraphiel
Registered Member
- Jul 1, 2018
- 70
- 39
Not to be rude but did you actually read the article?
"Then that's generally something I'd recommend trying to clean up regardless of any updates that happened."
In other words, don't do unnatural link building ( I mean this can't be news to anyone). I tried reading it again but there is nothing there that says link matter anymore then they did before.
He evens goes as far as saying.
"With regards to kind of this general situation where you assume that an update has been affecting your site based on the links to your site. That's something where I would tend to be a little bit cautious before jumping to conclusions".
There is nothing in there that states November update was in part: targeted links or was related to links.
"Then that's generally something I'd recommend trying to clean up regardless of any updates that happened."
In other words, don't do unnatural link building ( I mean this can't be news to anyone). I tried reading it again but there is nothing there that says link matter anymore then they did before.
He evens goes as far as saying.
"With regards to kind of this general situation where you assume that an update has been affecting your site based on the links to your site. That's something where I would tend to be a little bit cautious before jumping to conclusions".
There is nothing in there that states November update was in part: targeted links or was related to links.
gummybearsecks
Newbie
- Aug 8, 2018
- 10
- 2
Anyone notice the same fluctuations like Nov-9? I see lots of sites dropping.