PBNs haven't become completely ineffective, but they're no longer a strategy you can apply carelessly.
A properly managed network with strong aged domains, relevant content, and minimal footprints can still transfer authority and improve rankings.
The challenge is that many PBNs being sold today are built on abused or low quality expired domains, making them much easier for search engines to identify.
Using those can do more damage than provide value, so the real discussion isn't whether PBNs still work.
It's whether the network is built well enough to justify the risks involved.
A properly managed network with strong aged domains, relevant content, and minimal footprints can still transfer authority and improve rankings.
The challenge is that many PBNs being sold today are built on abused or low quality expired domains, making them much easier for search engines to identify.
Using those can do more damage than provide value, so the real discussion isn't whether PBNs still work.
It's whether the network is built well enough to justify the risks involved.