Anyone managing Clients PPC Campaigns?

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darulez

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Adwords or Bing, if you manage them, what price do you charge?
 
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I offer them a monthly package for managing and optimizing, let's say 5 hours/month after initial setup.
And the price per hour... well that depends on your country and clients.
Judging from my experience with German agencies I'd say 50€ minimum. 80-100€ is possible.
 
lawyal said:
I offer them a monthly package for managing and optimizing, let's say 5 hours/month after initial setup.
And the price per hour... well that depends on your country and clients.
Judging from my experience with German agencies I'd say 50€ minimum. 80-100€ is possible.
Click to expand...

like 50 per hour ?

sadly , evertime i hear the "Agentur " (angecy) that makes me puke....
only thing I experience is they talk fluff an do shit nd print shisstrix reports for 997$...
 
darulez said:
like 50 per hour ?

sadly , evertime i hear the "Agentur " (angecy) that makes me puke....
only thing I experience is they talk fluff an do shit nd print shisstrix reports for 997$...
Click to expand...

Managing someone's PPC campaign is not something I would do but I have a very good friend that does that and he takes a percentage of the profits for his efforts.

He does not do it for your average type business but rather someone who is selling a product or service.

Not sure there is any value there for you but it makes sense to me to operate that way in those instances.
 
Like that idea, however I doubt .de World is ready for that kind of contract. thanks however....

atm, I am trying to "convert" some clients to use adwords. it is, as with youtube, like talking to 3 year olds to clean up their plate... "BUT I WANT TO BE #1! #1 #1 #1 !!! (And dont want to pay for i t!!!)
 
10-20% of gross spend is the going rate sliding towards the lower end (i.e. 10%) as budgets go up. Conversely, small clients may be charged a flat rate $100-$800/mo depending.

Once companies reach about $100k+ in spend per month they begin to look at brining someone "in house" vs pay $120k+ for a services firm. For example you can hire a good in house PPC guy full time on site in the USA for well under $100k/yr salary.
 
I gave them 2 options. Some SEO Stuff for upper 3 digits. Without backlinks. Their site's a mess of bookmarking crap and nofollow shit...
and some SEA for lower 3 digits.
I wish they take the SEA - it's less headache for me and I dont have to use "baby talk".....
 
I sometimes handle clients campaigns on Fb and Adwords, all blackhat, usually i charge a % of their spend say 10%-20% depending on work but theres of course a base rate of about $100+ per day depending on difficulty and time.

I get you, some people really expect everything, like i want to make 100%ROI on the first day, or drive me 100 clicks with $20 budget. Its frustrating but you just learn to let those pass lol.
 
I charge anywhere from 1k-1.5k set up with a 20% ad spend fee with a min. monthly fee of 1k for 5-10 keywords. Ranges depend on niche.

I also require fb remarketing set up since 80-90%+ of leads dont buy on first visit.
 
Yes, managing client campaigns is the majority of our (two-person agency) model. We charge a percentage of ad spend up to 15% plus setup fees per campaign, etc.
 
A minimum of $250/Month charge is pretty standard with a $500/Month to $2,500/Month budget (you don't want to manage too small of budgets because it's a PAIN not going over). For over larger budgets, as others said, at least 10% of budget is common. And frankly the percentage you should charge depends on how many keywords/adgroups/ads (and if you are running phrase match on top of exact match, etc, etc) you'll have to manage to be successful. If it's a simple job you're screwing them over charging 20% for 20 phrase match keywords you just touch a couple times a week. I've run campaigns with literally thousands of keywords, and I've run campaigns that were just a few dozen... the amount of work can vary in PPC. For HUGE monthly budgets you can't charge a high percentage because they essentially deserve a "bulk discount" but if they ask for a lower percentage, make sure you charge on a sliding scale similar to tax brackets so that you don't charge 8% thinking they'll eventually spend $100,000 a month but they aren't able to get that amount of clicks for months or years. So you can charge X% for the first X dollars per month, X% for the next X dollars per month, and so forth with the percentage getting cheaper as they spend more... but this scale is not appropriate for every client. Small clients want a SIMPLE price structure and won't appreciate the detail of that. Charge honestly and accordingly.

-ThopHayt
 
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Thanks for the idea.

Atm, I am testing several "client models", PPC is one of them.
 
Having same doubt. Thanks for your answer...

ThopHayt said:
A minimum of $250/Month charge is pretty standard with a $500/Month to $2,500/Month budget (you don't want to manage too small of budgets because it's a PAIN not going over). For over larger budgets, as others said, at least 10% of budget is common. And frankly the percentage you should charge depends on how many keywords/adgroups/ads (and if you are running phrase match on top of exact match, etc, etc) you'll have to manage to be successful. If it's a simple job you're screwing them over charging 20% for 20 phrase match keywords you just touch a couple times a week. I've run campaigns with literally thousands of keywords, and I've run campaigns that were just a few dozen... the amount of work can vary in PPC. For HUGE monthly budgets you can't charge a high percentage because they essentially deserve a "bulk discount" but if they ask for a lower percentage, make sure you charge on a sliding scale similar to tax brackets so that you don't charge 8% thinking they'll eventually spend $100,000 a month but they aren't able to get that amount of clicks for months or years. So you can charge X% for the first X dollars per month, X% for the next X dollars per month, and so forth with the percentage getting cheaper as they spend more... but this scale is not appropriate for every client. Small clients want a SIMPLE price structure and won't appreciate the detail of that. Charge honestly and accordingly.

-ThopHayt
Click to expand...
 
Thank you for this. I am in the process of starting an agency. This was very helpful.

ThopHayt said:
A minimum of $250/Month charge is pretty standard with a $500/Month to $2,500/Month budget (you don't want to manage too small of budgets because it's a PAIN not going over). For over larger budgets, as others said, at least 10% of budget is common. And frankly the percentage you should charge depends on how many keywords/adgroups/ads (and if you are running phrase match on top of exact match, etc, etc) you'll have to manage to be successful. If it's a simple job you're screwing them over charging 20% for 20 phrase match keywords you just touch a couple times a week. I've run campaigns with literally thousands of keywords, and I've run campaigns that were just a few dozen... the amount of work can vary in PPC. For HUGE monthly budgets you can't charge a high percentage because they essentially deserve a "bulk discount" but if they ask for a lower percentage, make sure you charge on a sliding scale similar to tax brackets so that you don't charge 8% thinking they'll eventually spend $100,000 a month but they aren't able to get that amount of clicks for months or years. So you can charge X% for the first X dollars per month, X% for the next X dollars per month, and so forth with the percentage getting cheaper as they spend more... but this scale is not appropriate for every client. Small clients want a SIMPLE price structure and won't appreciate the detail of that. Charge honestly and accordingly.

-ThopHayt
Click to expand...
 
I'd like to update this thread with a couple recent observations. In the past few months since this thread was started I've noticed a uptick in PPC management prices being. I'm guessing that because the massive SEO losses many companies have suffered, more people are turning to PPC for their traffic and it is inflating the fees that marketing firms are charging. A couple firms I view as pretty legit have literally doubled their minimum monthly management fee. IMHO as more and more people hit a wall with organic SEO you'll see this trend increase.

-ThopHayt
 
I'm looking for someone to handle my PPC campaigns, but i can't ever find anyone qualified enough. They just say "first page of google in 3 months" and i'm just like....okay what about conversions, profits, budgets, and they got nothing lol
 
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