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Anyone managing Clients PPC Campaigns?

Discussion in 'Pay Per Click' started by darulez, Jun 3, 2017.

  1. darulez

    darulez Jr. VIP Jr. VIP

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    Adwords or Bing, if you manage them, what price do you charge?
     
  2. lawyal

    lawyal Regular Member

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    I offer them a monthly package for managing and optimizing, let's say 5 hours/month after initial setup.
    And the price per hour... well that depends on your country and clients.
    Judging from my experience with German agencies I'd say 50€ minimum. 80-100€ is possible.
     
  3. hubxxxporn

    hubxxxporn Newbie

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    only for google adwords we are managing ppc campaigns.
     
  4. littlewebdragon

    littlewebdragon Jr. VIP Jr. VIP

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    What for?
     
  5. hubxxxporn

    hubxxxporn Newbie

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    for managing campaigns
     
  6. littlewebdragon

    littlewebdragon Jr. VIP Jr. VIP

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    I do hope that you realize that selling outside of the marketplace is against forum rules and this is not Hire a Freelance section neither. I would advise you to get more familiar with forum rules.
     
  7. darulez

    darulez Jr. VIP Jr. VIP

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    like 50 per hour ?

    sadly , evertime i hear the "Agentur " (angecy) that makes me puke....
    only thing I experience is they talk fluff an do shit nd print shisstrix reports for 997$...
     
  8. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    Managing someone's PPC campaign is not something I would do but I have a very good friend that does that and he takes a percentage of the profits for his efforts.

    He does not do it for your average type business but rather someone who is selling a product or service.

    Not sure there is any value there for you but it makes sense to me to operate that way in those instances.
     
  9. darulez

    darulez Jr. VIP Jr. VIP

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    Like that idea, however I doubt .de World is ready for that kind of contract. thanks however....

    atm, I am trying to "convert" some clients to use adwords. it is, as with youtube, like talking to 3 year olds to clean up their plate... "BUT I WANT TO BE #1! #1 #1 #1 !!! (And dont want to pay for i t!!!)
     
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  10. kboxer7

    kboxer7 Senior Member

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    10-20% of gross spend is the going rate sliding towards the lower end (i.e. 10%) as budgets go up. Conversely, small clients may be charged a flat rate $100-$800/mo depending.

    Once companies reach about $100k+ in spend per month they begin to look at brining someone "in house" vs pay $120k+ for a services firm. For example you can hire a good in house PPC guy full time on site in the USA for well under $100k/yr salary.
     
  11. darulez

    darulez Jr. VIP Jr. VIP

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    I gave them 2 options. Some SEO Stuff for upper 3 digits. Without backlinks. Their site's a mess of bookmarking crap and nofollow shit...
    and some SEA for lower 3 digits.
    I wish they take the SEA - it's less headache for me and I dont have to use "baby talk".....
     
  12. SnowMyLife

    SnowMyLife Jr. VIP Jr. VIP

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    I sometimes handle clients campaigns on Fb and Adwords, all blackhat, usually i charge a % of their spend say 10%-20% depending on work but theres of course a base rate of about $100+ per day depending on difficulty and time.

    I get you, some people really expect everything, like i want to make 100%ROI on the first day, or drive me 100 clicks with $20 budget. Its frustrating but you just learn to let those pass lol.
     
  13. The Curator

    The Curator Jr. VIP Jr. VIP

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    I charge anywhere from 1k-1.5k set up with a 20% ad spend fee with a min. monthly fee of 1k for 5-10 keywords. Ranges depend on niche.

    I also require fb remarketing set up since 80-90%+ of leads dont buy on first visit.
     
  14. AneaKr

    AneaKr Jr. VIP Jr. VIP

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    Yes, managing client campaigns is the majority of our (two-person agency) model. We charge a percentage of ad spend up to 15% plus setup fees per campaign, etc.
     
  15. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    A minimum of $250/Month charge is pretty standard with a $500/Month to $2,500/Month budget (you don't want to manage too small of budgets because it's a PAIN not going over). For over larger budgets, as others said, at least 10% of budget is common. And frankly the percentage you should charge depends on how many keywords/adgroups/ads (and if you are running phrase match on top of exact match, etc, etc) you'll have to manage to be successful. If it's a simple job you're screwing them over charging 20% for 20 phrase match keywords you just touch a couple times a week. I've run campaigns with literally thousands of keywords, and I've run campaigns that were just a few dozen... the amount of work can vary in PPC. For HUGE monthly budgets you can't charge a high percentage because they essentially deserve a "bulk discount" but if they ask for a lower percentage, make sure you charge on a sliding scale similar to tax brackets so that you don't charge 8% thinking they'll eventually spend $100,000 a month but they aren't able to get that amount of clicks for months or years. So you can charge X% for the first X dollars per month, X% for the next X dollars per month, and so forth with the percentage getting cheaper as they spend more... but this scale is not appropriate for every client. Small clients want a SIMPLE price structure and won't appreciate the detail of that. Charge honestly and accordingly.

    -ThopHayt
     
    Last edited: Jun 4, 2017
  16. darulez

    darulez Jr. VIP Jr. VIP

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    Thanks for the idea.

    Atm, I am testing several "client models", PPC is one of them.
     
  17. theblackgold99

    theblackgold99 Jr. VIP Jr. VIP

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    Having same doubt. Thanks for your answer...