Discussion in 'Pay Per Click' started by darulez, Jun 3, 2017.
Adwords or Bing, if you manage them, what price do you charge?
I offer them a monthly package for managing and optimizing, let's say 5 hours/month after initial setup.
And the price per hour... well that depends on your country and clients.
Judging from my experience with German agencies I'd say 50€ minimum. 80-100€ is possible.
only for google adwords we are managing ppc campaigns.
for managing campaigns
I do hope that you realize that selling outside of the marketplace is against forum rules and this is not Hire a Freelance section neither. I would advise you to get more familiar with forum rules.
like 50 per hour ?
sadly , evertime i hear the "Agentur " (angecy) that makes me puke....
only thing I experience is they talk fluff an do shit nd print shisstrix reports for 997$...
Managing someone's PPC campaign is not something I would do but I have a very good friend that does that and he takes a percentage of the profits for his efforts.
He does not do it for your average type business but rather someone who is selling a product or service.
Not sure there is any value there for you but it makes sense to me to operate that way in those instances.
Like that idea, however I doubt .de World is ready for that kind of contract. thanks however....
atm, I am trying to "convert" some clients to use adwords. it is, as with youtube, like talking to 3 year olds to clean up their plate... "BUT I WANT TO BE #1! #1 #1 #1 !!! (And dont want to pay for i t!!!)
10-20% of gross spend is the going rate sliding towards the lower end (i.e. 10%) as budgets go up. Conversely, small clients may be charged a flat rate $100-$800/mo depending.
Once companies reach about $100k+ in spend per month they begin to look at brining someone "in house" vs pay $120k+ for a services firm. For example you can hire a good in house PPC guy full time on site in the USA for well under $100k/yr salary.
I gave them 2 options. Some SEO Stuff for upper 3 digits. Without backlinks. Their site's a mess of bookmarking crap and nofollow shit...
and some SEA for lower 3 digits.
I wish they take the SEA - it's less headache for me and I dont have to use "baby talk".....
I sometimes handle clients campaigns on Fb and Adwords, all blackhat, usually i charge a % of their spend say 10%-20% depending on work but theres of course a base rate of about $100+ per day depending on difficulty and time.
I get you, some people really expect everything, like i want to make 100%ROI on the first day, or drive me 100 clicks with $20 budget. Its frustrating but you just learn to let those pass lol.
I charge anywhere from 1k-1.5k set up with a 20% ad spend fee with a min. monthly fee of 1k for 5-10 keywords. Ranges depend on niche.
I also require fb remarketing set up since 80-90%+ of leads dont buy on first visit.
Yes, managing client campaigns is the majority of our (two-person agency) model. We charge a percentage of ad spend up to 15% plus setup fees per campaign, etc.
A minimum of $250/Month charge is pretty standard with a $500/Month to $2,500/Month budget (you don't want to manage too small of budgets because it's a PAIN not going over). For over larger budgets, as others said, at least 10% of budget is common. And frankly the percentage you should charge depends on how many keywords/adgroups/ads (and if you are running phrase match on top of exact match, etc, etc) you'll have to manage to be successful. If it's a simple job you're screwing them over charging 20% for 20 phrase match keywords you just touch a couple times a week. I've run campaigns with literally thousands of keywords, and I've run campaigns that were just a few dozen... the amount of work can vary in PPC. For HUGE monthly budgets you can't charge a high percentage because they essentially deserve a "bulk discount" but if they ask for a lower percentage, make sure you charge on a sliding scale similar to tax brackets so that you don't charge 8% thinking they'll eventually spend $100,000 a month but they aren't able to get that amount of clicks for months or years. So you can charge X% for the first X dollars per month, X% for the next X dollars per month, and so forth with the percentage getting cheaper as they spend more... but this scale is not appropriate for every client. Small clients want a SIMPLE price structure and won't appreciate the detail of that. Charge honestly and accordingly.
Thanks for the idea.
Atm, I am testing several "client models", PPC is one of them.
Having same doubt. Thanks for your answer...
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