theconscience
Regular Member
- May 16, 2014
- 311
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Damn, had no idea WizGiz was into NLP. That's awesome.
As far as persuasion goes, NLP is by far the best place to begin. I started reading, studying and using it 9 years ago when I got into the seduction community. It's one of the most powerful skillsets any copywriter, marketer or salesman can learn.
And let me tell you something, it's NOT EASY to learn by any means. I started practicing it in the seduction community while getting my degree for psych. What I thought I knew about NLP back then, compared to what I know now, it's a night and day difference. It's unbelievable how powerful it really is.
You gotta start with the book, "Frogs To Princes" by Richard Bandler.
http://www.amazon.com/Frogs-into-Princes-Linguistic-Programming/dp/0911226192
Then read "The Unfair Advantage", it's a great book on selling with NLP.
http://www.amazon.com/The-Unfair-Advantage-Sell-NLP-ebook/dp/B0083KGN4G
Then read "NLP For Dummies". I really should have recommend this first cause it explains NLP in such a clear, concise and scientific way. It will put all the pieces together for you. And you will go back to this book hundreds of times for reference.
http://www.amazon.com/Neuro-linguistic-Programming-Dummies-Romilla-Ready/dp/0470665432
If you can only read 1 of the above, read the last.
And here's a good article that explains some of the basic strategies: http://blog.nlp-techniques.com/2010/06/17-of-the-worlds-most-powerful-written-persuasion-techniques/
The key thing to understand about NLP is that 7% of communication is done on a verbal level. While the other 93% is done on a NON-VERBAL level.
Most people think nonverbals only apply to body language. They don't realize that writing is FULL of nonverbal communication. How words are organized. How language is organized. Dropping anchors people don't notice. Or something as simple as learning to use alliterations in your writing.
I'm an alliteration junky. I try to drop them in a lot of my posts on here. Just to practice. My name is an alliteration. My business names are all alliterations. Alliterations are hypnotic. When you subtly season them in. Don't overdo, misuse or abuse them. You can mix in rhyming words like I just did. Another thing I do is reverse cliches. Maybe I'm writing something motivational, and I'm about to write.. "the world is in your hands". I'll replace "hands" for "pockets".
Why? It's a subtle pattern interrupt. As readers read the first 5 words they expect "hands" to follow. Instead they read "pockets". They don't even notice its "detuned". But they FEEL it subconsciously. It makes you're writing seem more original and less predictable. It keeps peoples eyes moving.
I also love rebuttals. Not just sales rebuttals but thought rebuttals. Presumptous hijacking. You have to hear your readers thoughts as you're writing. Certain claims you know people are gonna be thinking something specific, call it out to the front, reframe it. You don't do this just to lower resistance. You do it to gain control. And it's much more powerful to rebut things the reader would never expect. Like, "HOW THE FUCK did he know I was thinking that"? Those types of rebuttals are the most powerful. The obvious ones, not so much.
I may do a tutorial one day. Cause there's so many things I learned over the years that I never even read in any books.
-BB
PS: I've managed to get those 3 book you recommend (don't ask how), should I share it in BHW?
Go on mate share them, I bet a lot of people will benefit from those books. I know for a fact that these stuff works.
Thread moved to the Copywriting & Sales Persuasion section.
Study NLP (Neuro-Linguistic Programming) and Copywriting.
Once you get good at it, you can charm the knickers off a nun.![]()