Looking for some training on using Facebook Ads. I used Google PPC for quite some time with my offline clients, and would like to hear experiences of others who have done the same as well as understand the ins and outs of Facebook ads without as much "learn by failing" time. My understanding is that there is a real advantage in using Facebook Ads due to the amount of information they have on most of the users/members. Really being able to focus your ads down to gender, age, interests. I'm not sure how yet to harness this power for offline service businesses, but know I will find some great ideas here in BHW.
Code: http://www.blackhatworld.com/blackhat-seo/member-downloads/148638-get-facebook-ad-power-now-updated-new-video-feb-12-2010-a.html
I did, and for some reason the Wiz share (that turbophile shared above) did not show up on the first 6 or more pages and my understanding was that a lot has changed in the past few months on Facebook Ads. Thanks for not tearing me a new one ;^)
I'm in the middle of FB hustler as we speak,and it's pretty informative, but if you want to advertise on a PPC basis,then FB Adpower is a much much better read.
Downloading FB Adpower as I type this (both the recording and the videos). I'll check out FB hustler, as I did see that in the download section, just to have the additional knowledge.