Looking for some training on using Facebook Ads. I used Google PPC for quite some time with my offline clients, and would like to hear experiences of others who have done the same as well as understand the ins and outs of Facebook ads without as much "learn by failing" time. My understanding is that there is a real advantage in using Facebook Ads due to the amount of information they have on most of the users/members. Really being able to focus your ads down to gender, age, interests. I'm not sure how yet to harness this power for offline service businesses, but know I will find some great ideas here in BHW.