1. This website uses cookies to improve service and provide a tailored user experience. By using this site, you agree to this use. See our Cookie Policy.
    Dismiss Notice

Anchor text tips for backlinks and internal linking

Discussion in 'White Hat SEO' started by Elektra1, Jan 3, 2020.

  1. Elektra1

    Elektra1 Newbie

    Joined:
    Jun 12, 2018
    Messages:
    37
    Likes Received:
    8
    Gender:
    Female
    Hello there!

    I'm a newbie and I'm a little concerned about anchor text spam and penalties.

    I'd like to know what is the best way to add anchors for internal links and external backlinks, should I use the exact keyword or synonyms or a mix of both?

    Thanks :)
     
    • Thanks Thanks x 1
  2. Icey Dan

    Icey Dan Jr. VIP Jr. VIP

    Joined:
    Nov 24, 2014
    Messages:
    517
    Likes Received:
    467
    Gender:
    Male
    Occupation:
    Self Employed
    Location:
    The Milky Way
    Ideal anchor element text should identify a keyword or keywords relevant to the content on your page. The biggest thing is to avoid over-using irrelevant anchors meant to bait people into clicking such as "Click here now". A more suitable anchor would be something like "Learn more about backlinks here".

    Hope that helps.
     
  3. Elektra1

    Elektra1 Newbie

    Joined:
    Jun 12, 2018
    Messages:
    37
    Likes Received:
    8
    Gender:
    Female
    Hey Mr @Icey Dan , thank you for your answer, it helped me a lot :)
     
    • Thanks Thanks x 1
  4. VinodChaudhary

    VinodChaudhary Registered Member

    Joined:
    Dec 18, 2019
    Messages:
    56
    Likes Received:
    14
    Gender:
    Male
    Home Page:
    Anchor text is a very important thing when it comes to text links. You should keep the word "natural" in mind while making links. So, anchor of links should be like other people are making links without any care of your website's SEO. People only care about the context they are talking about. So, the majority of anchors should have a topic/keyword with some other text. Some link should be with "click here", some naked URL links, many domainname links, like that.
     
  5. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP

    Joined:
    Mar 21, 2013
    Messages:
    16,900
    Likes Received:
    15,820
    Occupation:
    SHILLING
    Location:
    CRYPTOS
    The best ranking sites in several niches right now are blatantly using exact match anchors... This used to generate an over-optimization penalty a while back, now it works again.

    Google changes all the time though, so do your own research.
     
    • Thanks Thanks x 2
  6. Jeepy

    Jeepy Jr. VIP Jr. VIP

    Joined:
    Jan 22, 2013
    Messages:
    1,620
    Likes Received:
    1,412
    Money Site Anchor Text Ratio:

    Branded Anchor Text: 70%
    Naked Links: 20%
    Generic Anchors: 5%
    LSI, Partial Match Anchors: 1-5%
    Exact Match Anchors Text: Less Than 1%

    Here’s how your tier two anchor ratios should typically look:

    Naked links: 40%
    Generic: 30%
    LSI, Partial-Match: 25%
    Exact Match: 5%

    Here's tier three, Anchor Text Ratio

    Naked links: 10%
    Generic: 10%
    LSI, Partial-Match: 50%
    Exact Match: 30%

    At least that's how I do
     
    • Thanks Thanks x 7
  7. LiveCaseStudy

    LiveCaseStudy Jr. VIP Jr. VIP

    Joined:
    Jan 10, 2009
    Messages:
    1,414
    Likes Received:
    797
    Gender:
    Male
    Location:
    ❤️
    Home Page:
    This seems safe I guess.
     
  8. Mia Jane

    Mia Jane Regular Member

    Joined:
    Nov 15, 2016
    Messages:
    465
    Likes Received:
    104
    Gender:
    Female
    Occupation:
    SEO
    Location:
    Earth
    Exact-Match anchor text is effective one, but use it limited. Having brand name will create awareness, and you use general terms which is suitable for your content and show variations
     
    • Thanks Thanks x 1
  9. Mr Positive

    Mr Positive Jr. VIP Jr. VIP

    Joined:
    Mar 30, 2018
    Messages:
    3,452
    Likes Received:
    1,401
    Gender:
    Male
    Occupation:
    If you need an extensive review I’m your guy.
    Location:
    I Post Reviews under 12 Hours
    Home Page:
    and you just gave $1000 dollars worth advice for free, op this is the best advice use if
     
  10. TheVigilante

    TheVigilante Jr. VIP Jr. VIP

    Joined:
    Aug 31, 2010
    Messages:
    9,771
    Likes Received:
    6,903
    Occupation:
    ↓ USA-Native Author↓
    Location:
    ↓ Money-site Quality↓
    Home Page:
    Time to start over optimization again then lol
     
  11. mizeman

    mizeman Junior Member

    Joined:
    Feb 17, 2010
    Messages:
    101
    Likes Received:
    20
    What matters is to diversify. As long as you do that, you will be okay
     
  12. 0verflow

    0verflow Junior Member Marketplace seller

    Joined:
    Oct 22, 2019
    Messages:
    174
    Likes Received:
    49
    I go for UX instead of the standard, i link in a way that is easy for the user to navigate through the website and not for keyword weightage, google changes so much that its never going to be as easy as one top10 list
     
    • Thanks Thanks x 1
  13. Elektra1

    Elektra1 Newbie

    Joined:
    Jun 12, 2018
    Messages:
    37
    Likes Received:
    8
    Gender:
    Female

    Wow! What an amazing sharing @Jeepy , it helps me a lot, thank you :)

    Happy new year!
     
  14. Elektra1

    Elektra1 Newbie

    Joined:
    Jun 12, 2018
    Messages:
    37
    Likes Received:
    8
    Gender:
    Female
    I agree @0verflow , I think UX + SEO play a large role, try to balance both.
    Thank you and happy new year!
     
  15. rafark

    rafark Jr. VIP Jr. VIP

    Joined:
    Jan 15, 2013
    Messages:
    1,663
    Likes Received:
    917
    Gender:
    Male
    Occupation:
    Moderador
    Location:
    North America
    Home Page:
    People will over optimize now and cry a year later.
     
    • Thanks Thanks x 1
  16. Kamillus

    Kamillus Regular Member

    Joined:
    Aug 11, 2016
    Messages:
    246
    Likes Received:
    62
    Gender:
    Male
    For internal linking use Excel

    Each URL wich you want to link should have specified in advance kw's.

    No mess, no stress later :)
     
  17. redbandit

    redbandit Senior Member

    Joined:
    Sep 30, 2014
    Messages:
    851
    Likes Received:
    191
    Location:
    BHW
    Look at you top 5 competitors and reverse engineer to get a better understanding what is working and replicate it. Internal links can be extracted via ahrefs or screaming frog
     
  18. Kylie Jenner

    Kylie Jenner Newbie

    Joined:
    Dec 10, 2019
    Messages:
    17
    Likes Received:
    3
    Gender:
    Male
    Location:
    United States
    Home Page:
    Anchor text is those text which is the link to the other web pages or location. It is the clickable text through which you can visit other pages. You can use key phrases as an anchor text of your keywords.
     
  19. Ice Geek

    Ice Geek Jr. VIP Jr. VIP

    Joined:
    Aug 9, 2019
    Messages:
    298
    Likes Received:
    23
    Gender:
    Female
    To use the exact keyword-relevant that your webpages.
     
  20. Andrew Thompson

    Andrew Thompson Jr. VIP Jr. VIP

    Joined:
    Apr 6, 2019
    Messages:
    112
    Likes Received:
    20
    Gender:
    Male
    Location:
    Somewhere on Earth
    You can use long tail and LSIs keywords, also make sure it makes sense while reading. :)