Anchor text tips for backlinks and internal linking

[Elektra1]

Hello there!

I'm a newbie and I'm a little concerned about anchor text spam and penalties.

I'd like to know what is the best way to add anchors for internal links and external backlinks, should I use the exact keyword or synonyms or a mix of both?

Thanks

 

[Icey Dan]

Ideal anchor element text should identify a keyword or keywords relevant to the content on your page. The biggest thing is to avoid over-using irrelevant anchors meant to bait people into clicking such as "Click here now". A more suitable anchor would be something like "Learn more about backlinks here".

Hope that helps.

 

[Elektra1]

Ideal anchor element text should identify a keyword or keywords relevant to the content on your page. The biggest thing is to avoid over-using irrelevant anchors meant to bait people into clicking such as "Click here now". A more suitable anchor would be something like "Learn more about backlinks here".

Hope that helps.

Hey Mr @Icey Dan , thank you for your answer, it helped me a lot

 

[VinodChaudhary]

Anchor text is a very important thing when it comes to text links. You should keep the word "natural" in mind while making links. So, anchor of links should be like other people are making links without any care of your website's SEO. People only care about the context they are talking about. So, the majority of anchors should have a topic/keyword with some other text. Some link should be with "click here", some naked URL links, many domainname links, like that.

 

[bartosimpsonio]

The best ranking sites in several niches right now are blatantly using exact match anchors... This used to generate an over-optimization penalty a while back, now it works again.

Google changes all the time though, so do your own research.

 

[Jeepy]

Money Site Anchor Text Ratio:

Branded Anchor Text: 70%
Naked Links: 20%
Generic Anchors: 5%
LSI, Partial Match Anchors: 1-5%
Exact Match Anchors Text: Less Than 1%

Here’s how your tier two anchor ratios should typically look:

Naked links: 40%
Generic: 30%
LSI, Partial-Match: 25%
Exact Match: 5%

Here's tier three, Anchor Text Ratio

Naked links: 10%
Generic: 10%
LSI, Partial-Match: 50%
Exact Match: 30%

At least that's how I do

 

[SERPreach]

Money Site Anchor Text Ratio:

Branded Anchor Text: 70%
Naked Links: 20%
Generic Anchors: 5%
LSI, Partial Match Anchors: 1-5%
Exact Match Anchors Text: Less Than 1%

Here’s how your tier two anchor ratios should typically look:

Naked links: 40%
Generic: 30%
LSI, Partial-Match: 25%
Exact Match: 5%

Here's tier three, Anchor Text Ratio

Naked links: 10%
Generic: 10%
LSI, Partial-Match: 50%
Exact Match: 30%

At least that's how I do

This seems safe I guess.

 

[Mia Jane]

Exact-Match anchor text is effective one, but use it limited. Having brand name will create awareness, and you use general terms which is suitable for your content and show variations

 

[Mr Positive]

Money Site Anchor Text Ratio:

Branded Anchor Text: 70%
Naked Links: 20%
Generic Anchors: 5%
LSI, Partial Match Anchors: 1-5%
Exact Match Anchors Text: Less Than 1%

Here’s how your tier two anchor ratios should typically look:

Naked links: 40%
Generic: 30%
LSI, Partial-Match: 25%
Exact Match: 5%

Here's tier three, Anchor Text Ratio

Naked links: 10%
Generic: 10%
LSI, Partial-Match: 50%
Exact Match: 30%

At least that's how I do

and you just gave $1000 dollars worth advice for free, op this is the best advice use if

 

[TheVigilante]

The best ranking sites in several niches right now are blatantly using exact match anchors... This used to generate an over-optimization penalty a while back, now it works again.

Google changes all the time though, so do your own research.

Time to start over optimization again then lol

 

[mizeman]

What matters is to diversify. As long as you do that, you will be okay

 

[0verflow]

I go for UX instead of the standard, i link in a way that is easy for the user to navigate through the website and not for keyword weightage, google changes so much that its never going to be as easy as one top10 list

 

[Elektra1]

Money Site Anchor Text Ratio:

Branded Anchor Text: 70%
Naked Links: 20%
Generic Anchors: 5%
LSI, Partial Match Anchors: 1-5%
Exact Match Anchors Text: Less Than 1%

Here’s how your tier two anchor ratios should typically look:

Naked links: 40%
Generic: 30%
LSI, Partial-Match: 25%
Exact Match: 5%

Here's tier three, Anchor Text Ratio

Naked links: 10%
Generic: 10%
LSI, Partial-Match: 50%
Exact Match: 30%

At least that's how I do

Wow! What an amazing sharing @Jeepy , it helps me a lot, thank you

Happy new year!

 

[Elektra1]

I go for UX instead of the standard, i link in a way that is easy for the user to navigate through the website and not for keyword weightage, google changes so much that its never going to be as easy as one top10 list

I agree @0verflow , I think UX + SEO play a large role, try to balance both.
Thank you and happy new year!

 

[rafark]

The best ranking sites in several niches right now are blatantly using exact match anchors... This used to generate an over-optimization penalty a while back, now it works again.

Google changes all the time though, so do your own research.

People will over optimize now and cry a year later.

 

[Kamillus]

For internal linking use Excel

Each URL wich you want to link should have specified in advance kw's.

No mess, no stress later

 

[redbandit]

Look at you top 5 competitors and reverse engineer to get a better understanding what is working and replicate it. Internal links can be extracted via ahrefs or screaming frog

 

[Kylie Jenner]

Anchor text is those text which is the link to the other web pages or location. It is the clickable text through which you can visit other pages. You can use key phrases as an anchor text of your keywords.

 

[Ice Geek]

To use the exact keyword-relevant that your webpages.

 

[Mr. EliteSeo]

You can use long tail and LSIs keywords, also make sure it makes sense while reading.