Hi Danny,
I seen you mentioned in post 58 some of the buy buttons you use, click here, add to cart etc.
I'm not sure if this is something you keep track of, but do you have any data or just an intuition of what converted best? As your targeting high end items normally, I would have thought that the higher priced items, sold better when the user clicked through to Amazon?
I just assume this due to the high trust that users apply to Amazon, has this been your experience? Thanks for the keeping the thread updated too, great reference material.