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Amazon PPC

Discussion in 'General PPC Discussion' started by Sindrom18, Sep 11, 2019.

  1. Sindrom18

    Sindrom18 Newbie

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    Hello guys.

    I’m running PPC campaigns for my amazon listings and I run out of money in 2 hours. Don’t get me wrong, I setup the campaign for 500$ daily. And they spend in 2 hours? With no sales? When one click cost arrond2,7$?

    It exist some kind of software for this? The competition send somehow traffic to my sponsored listing?Or from your experience,it’s possible if my competitor hit the click on sponsored ad and come back, and click again, and come back?

    Any advice will be welcome.
     
  2. Mejbahul Alam

    Mejbahul Alam Newbie

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    You have done something wrong with your campaign and $500 daily is not a good idea if you don't sure the keyword CPC and CTR ratio. Also in amazon PPC they have indexing issue take care of this next time.
     
  3. Sindrom18

    Sindrom18 Newbie

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    Thank you. But none from the above cannot be possible?
     
  4. Mejbahul Alam

    Mejbahul Alam Newbie

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    Of Course Possible, just learn more finding keywords
     
  5. Sindrom18

    Sindrom18 Newbie

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    I’m sure you don’t understand what I ask. Somebody else?
     
  6. smurloftheburl

    smurloftheburl Registered Member

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    Your statement contradict the others. You say you run out of money in 2 hours, but you also say that you setup the campaign for 500$ daily?
    That is not possible.
    upload_2019-9-13_9-51-48.png

    Google system wouldnt allow your entire budget for 1 day runs out in 2 hour.
    Also your question if your competitor clicking the ads also not possible, the system wouldnt show the same ads all the time, you can check by constantly looking for your own ads.
    Even if its possible, it needs thousand click to really spend your $500 budget per day.
     

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  7. Sindrom18

    Sindrom18 Newbie

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    I don’t know Why he got banned in the mean time but just to be clear. I am talking about Amazon, not google.
     
  8. LucidMarketing

    LucidMarketing Regular Member

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    First, you seem to be thinking there's a corrallation between spend and or CPC and sales. There is not.

    Your landing page will be by far the main determining factor of what your conversion rate will be and hence what your cost per sale will be. This is regardless of how much you spend. It's your sales page so if it's not doing a good job, even if your campaign gets targeted traffic at any price, you are not going to make a decent profit, simple as that. Think if your page is blank. I could send you good traffic but it won't convert because no sale is made from a blank page.

    Targeted keywords are important too. My guess is - and this is based on experience as well as you spending $500 in a couple hours (potentially $6,000 in a day) - you are using keywords that are too broad and generic for your product(s).

    The software you are looking for is between your ears. You are not understanding what PPC is all about. Extremely likely from what I see is you are not using right keywords so you need to rethink that part. Look at your page objectively and put yourself in someone else's shoes: would this compel me to buy this product?

    As for competitors clicking your ads, this notion is overrated, it doesn't happen as often as most think. It is unlikely that is what is happening.
     
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  9. Narutito

    Narutito Newbie

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    I think your keywords are to generic. You can PM your keywords and maybe I can think of more relevant longtail ones. Competitors can click your ad but cant do it over and over.